For years, finance teams have added more software in pursuit of efficiency. Yet despite the rise of automation and AI, many organizations still operate across disconnected systems that include general ledgers, spreadsheets, payroll tools, outsourced providers, and reporting platforms. The result is often a finance function burdened by manual reconciliation, delayed visibility, and inconsistent data.
Now, Viewz is emerging from stealth with a different proposition. Backed by a $7 million seed round led by Ibex Investors and Flint Capital, the company is positioning itself not as another finance tool, but as infrastructure designed to replace fragmented financial operations altogether.
Rethinking The Structure Behind Finance Operations
Many finance modernization efforts have historically focused on adding layers of software to existing workflows. But according to Viewz, the core issue was never a lack of tools. Instead, the company argues that finance teams have been operating on fragmented structures that prevent systems from working cohesively.
The founding team, composed of Moti Cohen, Omer Aviad, and Liran Kessel, brings more than 50 years of combined experience across audit, CFO leadership, and financial operations. That operational background shaped the company’s thesis around rebuilding the foundation rather than optimizing disconnected workflows.
“I started Viewz because I spent 20 years watching finance fail in the same way, not from a lack of data, but from a lack of structure. We are not a better tool. We are a different answer to the same question every finance leader has been asking for years: why does this still feel so hard?” said Cohen.
That perspective reflects a growing challenge facing enterprises adopting AI across finance functions. While automation tools can accelerate workflows, their effectiveness depends heavily on the consistency and reliability of the underlying data. In fragmented environments, AI systems can amplify inefficiencies instead of eliminating them.
Moving Beyond Tool Sprawl
Rather than integrating into existing finance stacks, Viewz is attempting to replace them with a unified operating model. The platform combines a native general ledger, AI agents, and an embedded finance operations layer into a single system designed to manage bookkeeping, FP&A, payroll, compliance, and reporting together.
At the center of the platform is a governed ledger where financial data is reconciled and updated daily. According to the company, this structure enables what it describes as a “continuous close,” reducing reliance on traditional month-end processes that often consume finance teams.
“Finance was never meant to feel this heavy. But it does. More tools. More people. Less clarity. That’s the problem we set out to fix – not by improving the model, but by replacing it,” Cohen added.
The company’s approach reflects a broader shift happening across enterprise software. As organizations push for real-time operations and AI-driven decision-making, foundational systems are increasingly becoming the bottleneck. In that environment, infrastructure-level consolidation may carry more long-term value than adding standalone applications.
Investors Focus On Retention And Replacement
Viewz’s early traction appears to support the idea that customers are using the platform as a replacement rather than as an additional layer. Since its quiet launch roughly a year ago, the company says it has reached multi-million-dollar ARR, experienced significant growth in Q4, and maintained zero voluntary churn.
That retention metric became a major point of interest for investors.
“Moti, Omer, and Liran have spent twenty years inside the problem they’re now solving. You can feel it in how they talk to CFOs. Most finance-oriented startups are layering intelligence on top of broken plumbing. Viewz rebuilt the plumbing. That’s a much harder thing to do, and it’s the only version of automated finance that scales,” said Aaron Rinberg, Partner at Ibex Investors.
Sergey Gribov, General Partner at Flint Capital, echoed that sentiment, saying, “What stood out wasn’t the growth; it was the retention. Zero voluntary churn tells you customers aren’t using Viewz alongside their existing tools. They’re using it instead. One thing that really caught my attention was feedback from one of my CFOs: if he were using this platform, he believes he could run his team with roughly 30% fewer people.”
Customer feedback appears to reinforce that replacement narrative as well.
“Viewz is my finance department from A to Z; everything I need in one place. When I moved companies, I brought Viewz in from day one,” said Erez Fisher, VP of Finance at Dig Security.
Finance Infrastructure As A Competitive Layer
Viewz’s positioning moves beyond the traditional SaaS model of delivering isolated features. Instead, the company frames itself as a finance infrastructure provider that combines system-of-record capabilities with operational execution inside a single environment.
That distinction may become increasingly important as enterprises reassess how AI fits into finance operations. If automation is only as reliable as the data beneath it, then companies that control and structure foundational financial systems could play a larger role in shaping how finance teams operate in the future.
With its new funding, Viewz says it plans to continue building what it describes as a “fully agentic finance team.” The larger implication is not simply the automation of individual finance tasks, but a broader transition away from finance as a collection of disconnected tools toward finance as a continuously operating system.
As finance leaders continue to navigate demands for speed, accuracy, and adaptability, the companies redefining the infrastructure layer may ultimately have the greatest influence on the next generation of financial operations.
