By Clarence Walker, Newsblaze Business Writer
Small Businesses need large sales within the first year or two after starting out. Having a solid customer base to pull in steady sales is vital to survival. The downside for Small Businesses is due to the fact of not having an expansive customer base like larger companies which means entrepreneurs have to roll up their sleeves and work many times harder to generate customer sales.
To fill this huge gap, there’s an Avenue to stroll down. It’s called Content Marketing. Content marketing is undoubtedly the most effective and successful way a business owner can reel in large lucrative sales – but of course, only if you know how to market content.
With consumers using social media at lightning speed, they can instantly shape the opinions of their connected peers with a single “tweet or review.”
It doesn’t matter if you own a brick-and mortar business or an online store, content marketing can give more “bang” for all your sweat and hard work to get the customers who need what you sell.
Driving Demand
Content drives demand for products and services. Think of the millions of sales with the release of Apple’s smartphones. Or how about new Jordans tennis shoes. It’s all about advertising, getting the message out.
“The more you blog, the more business you get,” says Hubspot writer Tammie Egloff.
“Consumers decide to buy or not buy based on the content of your advertising, not its form,” marketing expert David Ogilvy said, explaining consumer habits.
Here’s something important also. If you are a hi-tech entrepreneur highly knowledgeable about SEO, content marketing is like a breezy walk in the park.
Evolving technology has continued to expand over the last decade at unprecedented levels of influence upon consumers, and the world we live in altogether.
Social Engagement
According to Hubspot, people online will spend at least “one minute out of every eight” on a Facebook page, while active Twitter users create 90 millions tweets every day.
Social media-based content marketing works by keeping your fan base and followers updated about your latest deals, discounts, latest trends in your industry and special offerings.
Social media is big, very big. So are you willing to learn what it takes to use content marketing to advertise your brand and win long term customers?
The Gigya website shows a number of ways user-generated content benefits brands and consumers according to Social Media Today: [Gigya]
https://www.youtube.com/watch?v=n5j060OBwes
