Anyone who owns a business should understand the importance of good signage. Not only are signs important for grabbing the attention of people who happen to be passing by but they also can help direct your customers or clients, making it easier for them to find their way around your space.
Check the following section for some helpful tips on buying business signs. Choosing the right signs can make a big difference in the overall success of your company.
Tip #1 – Choose The Right Location
The very first step in shopping for a sign is deciding on its placement. The location of the sign plays a key role in determining how large or small it should be. It also helps determine which materials should be used when constructing the sign itself.
Most experts recommend placing your primary business sign as close as possible to the street. Check with your local government to find out what the regulations are in your area. Most cities require signs to be placed a specific distance away from nearby streets or sidewalks. Consider placing your sign right at the edge of this limit so that it is more visible from the street.
Think about the direction that most people are traveling, as well. Ideally, you should have a double-sided sign that is visible from both directions. If one direction gets more traffic than another, however, you may want to optimize the sign location to take advantage of the heavier flow of traffic in that direction.
Along with installing a sign out near the street, you should also place a sign on your actual building. That way, people won’t have any trouble figuring out where to go when they enter your parking lot. This sign should also be placed in an area where it can easily be seen, regardless of whether people are driving through your lot or walking by on a nearby sidewalk.
Ultimately, the goal is to choose locations for your signs that are extremely visible and that will allow you to reach the most people possible.
Tip #2 – Choose The Right Size
The size of the sign is also important. If it is too small, people will have a hard time reading it as they pass by. Smaller signs also have a tendency to fade into the background, often being overpowered by larger signs that are located nearby.
Again, most cities have restrictions in place on how large signs can be. Find out the maximum size that you are allowed. While you are at it, find out how tall signs can be, as well. That way, you won’t inadvertently buy a sign that is too tall or too large.
The size of the lettering on the sign should be big enough that it can be read by people passing by in their cars. Start by measuring how far away people will be when they see your sign. Record the measurement in feet. Then, divide that number by 10. The resulting number is the ideal height in inches of each letter on your sign.
For instance, if people were going to be viewing your sign from 100 feet away, you would divide 100 feet by 10. Based on these figures, each letter of your sign should be 10 inches tall if you want the text to be clearly visible from the street.
Tip #3 – Create A Clear Message
Signs that have too much going on are difficult to understand – especially when people see them out of the corner of their eye as they are driving by. To ensure that you get your message across, keep it as simple as possible.
Decide what part of your message is most important. Is it the name of your company? Is it your address? Is it the products or services that you offer? When coming up with your design, prioritize the most important information, making it as clear and easy to read as possible.
Then, if you need to add supplemental information, you can add it in a smaller font below the main message. By focusing on your primary message, however, you can be sure that people get the gist of what you are trying to say.
You should also make your sign as legible as possible. Avoid fonts that are overly complex, opting instead for simple, clean lettering that is easy to read even if people are viewing it from a distance.
Remember – most people will see your sign when they are quickly passing by. They should be able to easily digest your main message within a matter of seconds without having to read the entire sign. Come up with a design that really jumps out at people and grabs their attention, getting your message across in the clearest, most concise way possible.
Tip #4 – Choose The Right Colors
The colors that you choose for your sign should accurately represent your brand. At the same time, however, they should contrast sharply with one another. For instance, if you are going to be using black text, choose a background color in a bright shade like yellow to create a lot of contrast.
Alternatively, if you are using white lettering, opt for a darker background color like red or blue so that the letters really pop. High-contrast signs are easier to read at a glance and really stand out from their surroundings.
Tip #5 – Choose Durable Materials
Outdoor signs are continually exposed to the elements. To ensure that they last for a long time, choose a sign that is made from durable, low-maintenance materials. For instance, plastic is usually a good choice since it lasts for a long time and requires very little upkeep.
These five tips for buying business signs from https://atlanticsigncompany.com/business-signs-cincinnati-ohio/ should help you choose an effective sign for your business. Ultimately, the sign that you decide on should be clear, easy-to-read, and sized appropriately for your space.
Don’t forget to double check that your sign meets local zoning regulations so that you don’t wind up having to replace it. You can find contact information for your local planning department on your city government’s website.