Exclusive articles:
Simon Mulcahy Warns Marketers to Adapt Fast in the AI Era
Simon Mulcahy tells Index’25 businesses don’t have a decade to adapt to AI as they did with mobile. GEO is happening now.
Unilever’s Deepak Subramanian: GEO Will Transform Consumer Brands
Unilever’s Deepak Subramanian told Index’25 that GEO redefines loyalty. Consumer brands must align authenticity, health, and sustainability to stay visible.
McKinsey’s Anand Swaminathan: GEO Is a Boardroom Issue
Anand Swaminathan, Senior Partner at McKinsey, will tell Index'25 that GEO must be on the agenda of boards and C-suites, not just marketing departments.
NVIDIA’s Linda Caplinger: GEO and the Future of Integrated Search
NVIDIA’s Linda Caplinger will tell Index’25 that GEO marks the shift to integrated search, where AI trust signals drive brand visibility.
Sydney Sloan: GEO Demands Customer-Centric Marketing
Sydney Sloan, Chief Marketing Officer of G2, will tell Index’25 that marketers must stop obsessing over algorithms and start focusing relentlessly on customer value.
