Xoxoday’s Gift and Network International will bring the Loyalife platform to banks across the Middle East and Africa, as lenders chase retention.
Gift, Xoxoday’s legal entity in the GCC, and Network International LLC announced the collaboration on October 30, 2025, in Dubai.
Network International plans to offer Gift’s Loyalife to its banking and financial institution clients as part of its value-added services portfolio.
What The Loyalife Platform Adds for Banks
The Loyalife platform supports omnichannel, gamified loyalty programs, with earning and redemption rules that clients can configure.
Gift said Loyalife offers access to more than 10 million reward options across 175+ countries, plus real-time analytics and an API-first design for integration.
The platform also supports multiple currencies and languages, targeting multinational programs and cross-border customer bases.
Gift CEO Sumit Khandelwal said the partnership aims to help financial institutions “strengthen customer relationships and drive engagement” through Loyalife.
Network International’s Ronen Spivak said Loyalife “complements our mission of helping banks, governments, and businesses grow by simplifying payments and commerce.”
Why Network International Wants Loyalty Tech Now
Gift framed the deal as a route into the UAE payments ecosystem, using Network International’s customer network and regional reach to expand across MEA.
Network International operates across 50+ countries, with a 3,000+ on-the-ground team serving 250+ financial institutions and 240,000+ merchants, according to the companies.
Xoxoday’s Wider Expansion Push
Gift sits within Xoxoday’s broader rewards and loyalty business, which rebranded from Giift to Xoxoday in March 2025 after a US$70 million investment from Apis Growth Fund II, according to a separate announcement.
In January 2026, Xoxoday said it raised a Series C backed by existing investors Apis Partners and 57 Stars, and it flagged possible IPO timing in late 2027 or early 2028, subject to market conditions.
Xoxoday’s newsroom also lists NewsBlaze among outlets carrying the October 2025 partnership announcement, alongside other republications.
The companies positioned the Loyalife platform as a way for MEA banks to lift engagement in crowded financial markets.
Related Release: Gift and Network International collaborate for strategic partnership
