Products That Stop Aging? Think Again. Why We’re No Longer Saying “Anti-Aging”

The global anti-aging market is estimated to be worth over $300 billion.

This demonstrates the popularity of products that claim to reduce wrinkles and make your skin look younger. Trends in anti-aging treatments have also changed and now include products such as Botox injections as well as consumable health supplements.

So with this industry constantly changing, and seemingly booming, why are questions being asked about the term “anti-aging”?

Maybe it is because, technically, no product stops aging. It can only alter the appearance of aging skin. Or is it because the term anti-aging sounds negative to older people?

Read on to find out.

Aging Is Not A Bad Thing

Often when people refer to an older person, usually a woman, they say things like “she looks good for her age.” But have you ever considered just saying “she looks good”?

The idea that aging is a sort of handicap can be quite offensive to many older people. We all age, so why do we refer to it as something that must be fought?

Changing the language we use to describe aging, and dropping the phrase “anti-aging” can remove some of the stigmas about aging.

People also age differently. There are lots of factors that affect the appearance of your skin such as exposure to the sun, as well as your genetic and ethnic background all play a part. Therefore we should try and avoid making people feel bad if they display the signs of aging.

No Product Stops Aging

The term “anti-aging” could also be described as scientifically inaccurate.

We all age, it is a fact of life. And as much as some of us would like to, you cannot turn back time. So products that actually claim to make you younger, are making false promises.

Instead, we could focus on products that make your skin feel smooth and look healthy. Which are all positive traits, but do not fixate on your age.

Is It Time To Move Away From the Term Anti-Aging?

There are loads of great magazines and sites for women over 50, like this website. Older women are just as interested in fashion and beauty as young people. So is it time to move away from the idea that aging is negative?

Older women such as Helen Mirren and Jane Fonda, regularly make the front cover of magazines. They are true role models for all women, not just the over 50s. So the term “anti-aging” is starting to sound less relevant.

Older women are rightfully being celebrated for their natural beauty and talent, without having to hide their age.

Read About The Issues Of The Day

So, if no product actually stops aging, and older women are increasingly becoming role models, why keep using the term “anti-aging”?

Aging is a natural process and one that can be celebrated. But that doesn’t mean you have to stop using beauty products. Just adjust the way you describe them.

If this has given you food for thought, why not check out our other articles on other issues of the day.

Melissa Thompson writes about a wide range of topics, revealing interesting things we didn't know before. She is a freelance USA Today producer, and a Technorati contributor.