For Google, 18 percent of organic clicks go to the #1 position, 10 percent to #2 position and 7% percent to #3 position. How do organizations get their websites there?
On-page SEO consists of optimizing each web page on a site to rank higher in Google and other search engines. The idea is that it attracts relevant traffic within the search engines. On-page includes the page’s content and HTML source code, off-page SEO means links and external signals.
According to one Canada SEO Ed Kent firm, sites should “The goal for every business is to get its website on the first page of the organic listings when a user searches something relevant to its business…Obtain a position on the map by formatting your website to the preference of search engines.”
Consider the Stats
Those who don’t want to spend money on SEO will see competitors move up in Google rankings while they are left in the dust.
Search engine optimization is a very difficult thing to master in online marketing. It has highly technical aspects and requires frequent updates. Search engines have blurred the line in their relationship with social media, which is designed to get their site ranked more aggressively. Here is some proof that it’s worth the effort.
- 93 percent of online usage begins with a search
- Google has 65 to 70 percent of the market
- 70 percent of links users click are organic
- 70 to 80 percent ignore ads and focus on
- 75 percent don’t scroll past the first page
- Traffic to content sites for content beats out social media by more 300 percent
- SEO leads return a 14.6 percent close rate, while direct mail or print advertising enjoy a 1.7 percent success rate
The numbers don’t lie, so mastering on-page SEO or finding someone who can should be a top priority if you want your page value to rise.
Taking Advantage of these Stats
Knowing the difference on-page SEO makes to your success should act as a catalyst to set you in motion. Businesses should act on this information by hiring or developing a resource sho can write or find content for SEO content.
Google has analytical reports that show you how well you’re doing (click-through rate, time spent on page), but you should also see that in your bottom line if people are converting to customers that buy your products. MOZ has tools to show your sites stats, such as domain authority, that can help you gauge your on-page SEO success.