Writing Search Engine Optimization (SEO) text for your blog content is a great way to attract the right attention because you are making it easier for people to find you on the web. By including the right keywords in your written text, your content is off to a good start. This is a great way to promote your brand, product, website or service to the many prospective buyers worldwide that are using the internet on a daily basis.
Still, with the benefits of keyword search available to you, Google’s constant changes in their algorithm can make it a difficult for your content to achieve the success you want it to achieve. Therefore, to master the method of proper content marketing, here are some tips to consider when writing and attracting your targeted audience.
Choose a Good Meta Title
Google loves great titles and the first thing search engines see when they scan your article is the title. When choosing a suitable title theme, you should keep in mind the amount of characters you should use. You can also use bars to separate the various aspects so search engines can differentiate it from other titles on the web. If you really keep to the rules when writing a title for your post, you will have it appearing on social media posts and browsers so that people can find you quicker.
Not only does Google love Meta titles, but your targeted audience as well. When they search for something online, your article will come up before them. They will read your Meta title and learn what products you sell or what the published article is about.
One way you can find some good titles to write about is by researching what is already trending online. Take for example; if your niche is automobiles, then research automobile topics and see what titles authors are presently writing about to target their audience. When you find a suitable topic, write about that. Don’t just use their words. If you write about some of the same things, rephrase it using your own words. Do not be guilty of plagiarism. Choose topics that are attracting a healthy number of readers.
Use Long-Tail Keywords
Instead of including many keywords in your article, you should just use a single one or even two of them to do the job. Too many keywords will let alert Google by sending them the wrong signal. In fact, Google will think you are practicing keyword stuffing to try to increase your chances in organic search. Nowadays, Google is focusing more on articles with long-tail keywords. It is to your best interest that you carry out proper research on which keyword to use in your document. Keyword stuffing will only turn off your readers and drive them away from your site.
For good success in getting search engine optimization, make sure to easily insert the keywords in certain parts of your post. Keywords that are forced into the text of the article do not go down well with Google and your post will definitely turn off readers. So which parts of the post is best to insert keywords?
Optimizing your URLs will give you that valuable edge with Google. As Google scan your page, the URL at the top will stand out and if your keyword is not there it will not give your post the exposure it needs to reach your targeted audience.
Another major thing the search engines and readers will see is your title. Putting your keyword in the title will alert search engines and readers as to what your post is really about. Your keyword is supposed to go into the first 65 characters of the title because that is just about where Google cuts off their search engine result’s pages (SERPs).
Headers and Body
Your keyword can go into the headers of your article and body as well. However, try not to become guilty of keyword stuffing and get on Google’s black list. Your keyword is supposed to be used in your piece in a user friendly manner and not forced into it.
The Meta description you use to describe the article should have your keyword present in it as well. Once the keyword is a part of the text, Google and your targeted audience will better know what the post is all about.
Use a Mobile Friendly Blog or Website
Today, technology is still on the increase and more people are turning to using their mobile phones to get online than they are using a desk or laptop computer. In fact, since the mobile apps market is doing so well, in 2015 Google started favoring mobile more than computers by showing their results first. Not only are mobile friendly sites benefiting from better mobile user experience, but it is advantageous for SEO purposes as well. Websites that do not prioritize mobile experience are now finding their search rankings under serious pressure. For some though, it is too late because their search rankings have hit rock bottom.
Google tends to favor mobile friendly sites for a number of different reasons.
- Millions of people are using mobile
Since mobile phones came in, the public has been going crazy over them. Today, almost every other person owns one of the communication devices. With the technology boom happening, millions more will start using them very shortly. Google is catering for the millions of people who are already using the phone device to browes and shop on the internet. Therefore, to put it simply, if your site is not mobile friendly, you are not reaching the larger amount of people who browse the internet regularly.
- Mobile users shop more often
Research has shown that mobile users shop and spend more money than desktop users do. These people have a knack to do spontaneous buying, often because of how cheap the product is. Therefore, the less expensive you sell your product or service is the more you will have them visiting your site.
- Mobile users browse more often
People who are using mobile phones to access the internet usually tend to browse more frequently than desktop users do. One reason for this is because of the smallness of the phone when compared to the larger desktop computer. You may not be able to carry your desktop go everywhere with you, but you can carry your small hand phone everywhere you go. While you have your phone in your pocket, you can take it out and start browsing the internet almost anywhere and at anytime of the day. The more a user browses the internet, the more he or she is tempted to buy something.
- Google favors mobile users
Today, Google is making every effort to make mobile shopping a more friendly experience and in doing so billions of sites on the worldwide web are following their lead. Therefore, if you want to acquire organic traffic to your website then you will have to increase mobile responsiveness so Google can start ranking your site higher in search engine ranking. In fact, Google nowadays are placing penalties on sites that are not mobile friendly and this is done to make those sites become mobile friendly.
- Mobile users tend to browse social media sites a lot
People using mobile are turning to social media sites like Face Book, Twitter and others more often because they can find the time to do so. By traveling around with the small phone, they are able to browse the web whenever and wherever. Involving your business in social media will put you into better standing with mobile users and Google as well.
- Mobile advertising is still growing
Since the boom in mobile users happened on the internet, Google is increasing their advertising campaign so that users can see more ads displayed on their phone. This is a great way to increase sales and at the same time encourage more mobile users. In addition, your business will benefit from the added exposure.
Optimize Your Meta Description
Having a Meta description for your article is important because it lets readers know if your piece is what they really are looking for. It is even much better if the description contains your long-tail keyword that represents what your post is about. If your keyword is present in your Meta description, there is a good chance that SERPs will take notice of it and use it to attract the right audience to your work. The key to getting SERP working for you is to optimize your post so that people can find it and enjoy reading it.
Do Image Optimization
A picture can say a thousand words as you know and your blog post should not be any different. People enjoy seeing relevant pictures when they are reading anything. Search engines in the meantime are looking out for images that carry alt text.
There are two reasons alt text is important. Since a human being is different from a search engine, Google and other search engines can only learn what the image is about by means of the alt text. Once search engines read the alt text, they can help readers find those images when they type something relevant into the search box.
The other reason for using alt text is that some people cannot see the images. They may be vision-impaired or their browser may not render the images. The alt text helps them understand
Although alt text is a minor way to attract search engine attention, still it helps to drive some badly needed traffic to your site and compliment your SEO method as well.
Use Some Internal Links
Internal links are a great way to drive more traffic to your website. In addition, search engines will see the relevance of your content and take your site more seriously. You can link to any number of internal pages already covering something in the text that you are publishing. This type of linking is good to increase traffic to your site because it keeps people from leaving and going to other sites, especially those that are in direct competition with your website. Internal linking can increase the relevance of your site, help your targeted readers find more content on the subject they are looking for and make search engines rate your site higher.
Write SEO Friendly Posts
Your SEO friendly post will make a great impact on search engines. With your SEO post, you can attract a higher ranking from Google and other search engines. However, if your post is not written in an attractive manner, readers will be turned off from reading it and worse, they will not want to revisit your site. When writing your post, make sure to use rich keywords in the title and the text but do not fall prone to overstuffing your article with them.
A key factor in finding the right type of keyword to use is for you to analyze the keyword that you want to use in the article. To carry out an analytic search, you can go to Google Adword Keyword Tool to do so. This app will help you find a keyword that people use to search for contents and products. Once you find one that will help drive traffic to your site and product, then you insert it into your title.
Link to Authority Sites
If you intend to link to outside sites, make sure those sites are authority sites such as New York Times, Huffington Post, The Washington Post and others. Linking to poor quality sites can harm your rating with Google and scam sites are poison. It is also better to not link to affiliate sites either. For best results, if you write a 500 word piece, you should link to about three sites.
Identify Authority Pages on Your Site
Authority pages on your site will help drive plenty of traffic to you and these are a plus with search engines. For you to really succeed at this, you should mainly link to the pages that have the highest quality, most useful content. For you to find which pages on your site are authority pages, you can use the tool Ahrefs Site Explorer.
Getting the best search engine optimization for your content might be a daunting task at first. However, with perseverance and patience, you will get the job done in style and at the same time come up big on search engines ranking. Your text holds plenty promise and your targeted audience will have a lot to look forward to.