Marketing

Shane Ginsberg, Founder of Street Poller, on What Happens When an Ad Format Gets Tested at the Highest Possible Stakes

Advertising formats rarely get a clean experiment. Campaigns run against different audiences with different budgets in different market conditions, and isolating whether the creative...

The Advertising Categories Where Getting Approved Is Harder Than Getting Results with Shane Ginsberg, Founder of Street Poller Media

Most advertising discussions assume the difficult part is performance. In several of the fastest-growing categories in digital marketing, performance has become the second problem....

Perion Acquires In-Store Retail Media Company PRN for Up to $12 Million

Perion (NASDAQ & TASE: PERI) has acquired PRN, an in-store retail media company holding exclusive multi-year inventory agreements with several of North America's largest...

The Rating On The Brochure Is Not The Rating Your House Will Get

The efficiency rating printed on an air conditioner brochure is a laboratory result, not a forecast for your house. Two proposals can name the...

Perion Adds Greece and CEE to Its Outmax Map via Acrossmedia241

Greece is not usually the first market named when ad tech companies map their international expansion. Perion is betting there is an opening there,...

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