Life Insurance Companies Amalgamate In Huge Rebranding Process

Three separate Canadian life insurance companies are amalgamating into one massive company in a huge rebranding process that will see the once-iconic London Life rebrand with two others to become known as Canada Life. Marketing experts note that the rebranding move will be excellent for appealing to new consumers, with the historic London Life company already being well-known for operating since its founding in 1874.

All three companies, London Life, Great-West Life Assurance Company, and Canada Life Assurance Company shall simply henceforth be known as Canada Life. The announcement was made by President Jeff Macoun on Wednesday morning at the historic London Life building on Queens Avenue, where the company has been historically operated since its inception.

life insurance chalkboard
life insurance chalkboard on pixabay bubble

“We are going to take all the good things about the London Life brand and we are going to continue to serve Canadians like never before,” Macoun said, per the Global News.

Company officials stressed that this rebranding operation was still early on in the process, with official regulatory oversight still being needed in order to cement the announced changes. For now, company officials are simply trying to drum up public interest in the name change and make clear its future direction.

“This is a growth opportunity for our organization. Our plan is to have more employees, more growth, more opportunities, more jobs and grow this company like never before,” Macoun told employees while addressing fears concerning job security. The company announced that its rebranding will not include any downsizing, and that no workers have to fear about replacements.

Local media sources noted that the name change may incur some damage to the city’s pride, as London Life has long been one of the major employers in the area, but coverage is still positively centered around the economic development that the rebranding is purported to bring.

According to the local London Free Press, for instance, the rebranding is being reported as an exercise in competition that will help the job provider remain prosperous in a time when much of the car insurance industry is consolidating.

“This is part of an evolution of an industry. They will still be good citizens in terms of sponsoring local events, but it will be Canada Life now,” a professor at Western University told the Free Press.

Even the local mayor was in favor of the name change, calling Canada Life a “revered brand across the country” and telling the Free Press that “it was only a matter of time before three iconic brands became one.”

Hot this week

Did David Wineland and Serge Haroche Steal Idea For The Nobel Physics Prize?

Dr. Omerbashich says the Royal Swedish Academy is a Crime Scene and he has the proof that Nobel laureates stole his discovery.

New Approaches to Disaster Relief Challenges

Disaster relief has always been a challenge. NASA, Google,...

3 Legitimate Money Making Methods to Supplement Your Income

In a perfect world, when your landlord raises your...

2016 Predictions by World Renowned Medium and Psychic Lindy Baker

World renowned medium and psychic Lindy Baker is interviewed by The Hollywood Sentinel, discussing psychic power, the spirit world, life after death, areas of concern in 2016, and much more.

Digital Coupon Customers Spending More Than Double At Stores

A new study shows that customers who use digital coupons go shopping more for groceries and other household goods more often and spend more on their shopping trips.

Israel-Hamas War, What Has Israel Been Missing

The constant question one who follows this war is...

Azerbaijan and Armenia Work Towards Peace Treaty

After years of fighting each other, Azerbaijan and Armenia are working towards a peace treaty but there are obstacles, including a lack of trust.

Top IR Tools for Retail Engagement: How Arx Helps Public Companies Compete

Key Takeaways: Arx is a Tel Aviv-based investor relations...

LAJFF Reminds Us Of The Beatles And More

The Los Angeles Jewish Film Festival (LAJFF) is celebrating...

Listo Expands with Major NHL Partnerships at Bridgestone Arena and Xcel Energy Center

Listo, a next-generation premium experience and hospitality platform, is...

Don’t Demand Respect While Rejecting the Host Culture

Why demanding respect from the West without self-reflection falls flat. A powerful defense of Western values and cultural boundaries.

FUD Is the Only Thing That’s Real in Crypto Right Now

In the topsy-turvy world of crypto, where projects appear...

Related Articles

Popular Categories