In the business world, you have two main types of software to choose from when you are looking at implementing a solution to help manage your company. These are:
- Enterprise Resource Planning (ERP) software
- Customer Relationship Management (CRM) software
In this article we are going to focus on CRM and why it is vital for all businesses to make use of customer relationship management software.
What is CRM?
As mentioned before CRM stands for customer relationship management, and is a vital part of any company’s success.
Think of CRM as a category of data-driven solutions that are integrated within your business to help improve your customer integration on a personal and a business level. The systems and applications that CRM is designed to make use of are designed to maintain and manage all your company’s customer relationships, sales, track customer engagements and the deliver a functional report, all to one location.
In the case of Microsoft Dynamics, the location that the data and reports are sent to is your very own cloud servers and storage.
As you know this is an added bonus and as a business having the information you need to succeed, stored on a safe online storage site which can be accessed any time of the day and from any location is perfect for managing your business when you are not at work.
What is the role of CRM software?
The role of CRM software is to ensure that the processes of increasing a business’s profitability in marketing, sales and service divisions. A good and well-made CRM system should be a multifaceted platform where everything which is crucial to development, improvement and maintaining and retaining your customer relationships is stored, meaning that you should be able to see what you and your staff need to improve in order to succeed in improving and growing your business, both stock and profit wise.
If you chose not to make use of any CRM software you stand a chance of missing opportunities for you to grow your business and by missing this you will defiantly lose a lot of profit as you will be unable to maximize your business relationships.
Without making use of CRM software you can open your business up to potential situations like the following examples,
- Misplaced customer contact information resulting in a delay and your customer ends up going to a rival company.
- Having your top two sales people, selling to the same customer which often results in a war in the work place and a frustrated outside of work, which loses you work and you have unhappy staff
If you choose to not make use of a Centralized CRM system where your staff can log on to and track customer interactions and feedback, your business will become out of touch with its customers and fall behind schedule as projects will soon begin to reach a stand still as nobody knows what is happening with any information.
This is why it is so important to make use of a CRM solution software.