3 Ways Businesses Are Capitalizing on White Label Products

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It’s a new year and a new chance to capitalize on business opportunities. One method that businesses of all sizes are using to boost their bottom line this year is selling white label products. The concept is rather simple: one company makes a product, and sells it to another company that is allowed to rebrand the product to make it look like their own.

There are options in a lot of industries, and it’s a great way to capitalize on an opportunity without the massive overhead involved.

A few ways businesses are using white label products to make money right now are:

1. Selling Apparel and Promotional Items

People want to promote brands. Styles have changed, and it has become trendy for people to promote their favorite brands by wearing hats, shirts and even using branded pencils. But for businesses, the idea of designing and having shirts sewn is a massive undertaking.

It’s a major expense.

Crestline, for example, allows businesses to white label:

  • Hoodies
  • T-shirts
  • Hats
  • Pens
  • Pencils
  • Bags
  • Totes
  • Drinkware

The company has access to 100,000 promotional products that can be personalized to meet the needs of a brand. Fitness companies, for example, can expand their product offering by selling shirts and gym bags now.

And Crestline is just one of many companies offering white label products that businesses can turn around and sell.

2. Selling White Label Services

Products aren’t the only thing that businesses sell. A lot of businesses are selling services that meld perfectly with their current product offering. White label services are being offered in a lot of fields, but marketing seems to be a go-to option.

  • Buildfire allows businesses to make branded apps without any knowledge
  • $99 Social offers a reseller program for the company’s social media content creation

Niche services are also available, such as this white label GPS tracking platform that may be a perfect fit for a business’ customers. If a business wanted to offer a white label CRM, there are also options for that.

The goal is simple:

  • Find products or services that complement a business’ current offering

Businesses across the world are using other people’s services to meet the needs of their clients. It’s a fast, cost-effective way to add a service to any business.

3. Selling Private Label Products on Amazon

A final tip that is getting harder to implement is selling private label or white label products on Amazon. The process requires a lot of time, research and a bit of luck. The idea is to:

  • Research and select a supplier
  • Research the competition

The next, and one of the most arduous parts of the process, is to find and contact suppliers. Alibaba is the go-to place to source products. With Alibaba, you can negotiate with suppliers, and ask for lower minimum order quantities. You’ll also need price products and start designing the packaging. Of course, you’ll need to also create a logo and design part of the product.

Fulfillment by Amazon is the best option because products are shipped directly to Amazon. Amazon does the rest of the fulfillment when customers order products. It’s a hands-free method of selling private label products to a massive audience.

Melissa Thompson writes about a wide range of topics, revealing interesting things we didn’t know before. She is a freelance USA Today producer, and a Technorati contributor.