Exclusive articles:
A Product is Not Necessarily a Business
I've seen many products that have multiple applications or that could be added to a line of products and marketed much more effectively than if they were presented on a stand-alone basis.
Don’t Push the Envelope Too Far
I usually write columns about business topics that help entrepreneurs make good business decisions. Sometimes, however, the most important lessons come from non-business situations.
In Business, Ask for Directions
Navigators exist in business. They're a little harder to find than people who know a geographical area, but as you grow your business, you'll want to hook up with an expert navigator.
Having a Partner
Entrepreneurs need to remember that the goal is to get to the other side of the river. It's not quite so important who paddles the boat.
Know What You Know
When you are growing your business, it's imperative that you know what you know - and what you don't know. I always recommend that entrepreneurs and service providers of all stripes specialize in some field.
