Marketing
David Aaker, a well-known author and marketing guru will keynote the prestigious CMO Summit being held October 7 and 8 in Monterey, California. Aaker is vice chairman of Prophet, a leading management consultancy specializing in brand and business strateg
02:05 Sep 13, 2004
C&D Production, Inc. C&D Production, Inc., a Taiwan-based full-service advertising and creative film production agency is pioneering the development of a digital video magazine or DVM to be distributed and marketed in the United States, Canada an
05:35 Sep 9, 2004
Aptimus Raises Guidance to $13MM Revenues and $0.20 EPS for 2004
04:05 Sep 9, 2004
a Canadian consumer segmentation system linked to PRIZM® NE, the U.S.-based system developed by Claritas and introduced nationally last September.
03:05 Sep 9, 2004
In a statement issued Wednesday, eMarketer addressed claims made against the company and defended its business practices.
07:05 Sep 8, 2004
IDI Global Inc. announces increased profits in its Salt Lake Sales Center. Total revenues from the center were up nearly 50% from previous months. Profits for the first week in September were at an all time high and are expected to continue strong for th
04:35 Sep 8, 2004
Castells & Asociados, a premier national U.S. Hispanic agency, announced today that it has created a comprehensive ad campaign for the Laughlin Tourism Committee to promote the Nevada city's first ever 'Viva Laughlin!' event. The city-wide festival t
09:35 Sep 7, 2004
The Radicati Group's latest study, 'Unified Communications, Market Trends, 2004-2008' provides market size, four-year forecasts, technology trends, and competitive information for: Corporate UC Vendors, Hosted UC Service Providers, Telecom UC Service Pro
04:01 Sep 7, 2004
Marketing consultancy eXubrio, LLC, introduced an innovative new affordable marketing communications performance audit. The firm provides the audit service for a fixed $3,000 cost to Western New York firms, or at this cost plus travel expense to remote c
10:01 Sep 2, 2004
Western Media Group Corporation announced today a joint venture agreement with Tokyo Consulting Group as well as MedLink West, Inc. through a newly formed company MedLink FE, Inc. MedLink FE will look to implement the MedLink VPN in the Japanese market,
08:01 Sep 2, 2004
Customer satisfaction and brand loyalty regarding home networking equipment are related directly to product ease of installation and operation, according to Parks Associates' 'Primary Perspectives: Complexity and Customer Satisfaction in the Networked Ho
07:01 Sep 2, 2004
Customized wine bibs, the collar bib rings that slip over the neck of wine bottles, are a great way for wineries to extend their marketing reach to customers in both their wine tasting rooms and after the customers have gone home.
15:01 Sep 1, 2004
MidAmerica Lists has recently enhanced its National Business and Consumer databases of names, phone numbers, addresses, and other important contact information for marketing and sales endeavors across the country.
21:01 Aug 31, 2004
Adlink, the nation's leading interconnect, announces it is the official television sponsor for the 2nd Annual Evening with the Stars, a benefit to raise funds for and increase awareness for The Desi Geestman Foundation. This is the second year Adlink has
12:01 Aug 31, 2004
Today, the Email Service Provider Coalition reiterated its support for the Sender ID Framework and announced new membership criteria designed to promote the quick adoption of the standard and the release of a testing environment that will allow ESPC memb
12:01 Aug 31, 2004
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