Today, the competition for sales and business is spreading like mushrooms. Entrepreneurship is growing. For this reason, social media has been an effective way to grow sales and purchases with less effort.
Benefits of Social Media Marketing
Social media has been really helpful for beginners because half of the world’s population is active on the internet. So every news story or advertisement as soon as it comes out scatters as fast as light to every corner of the earth.
Social media provides a good platform for every entrepreneur, if they understand how to use it. It can help marketers connect directly with customers. Consequently, the following five tips are useful in the journey to grow sales using social media platforms.
Choosing the right platform
The internet has so many social media websites today and most people generally limit themselves to using 1 to 3 applications daily. The audience most marketers want to reach can generally be found on either Facebook or Instagram. Other platforms have different demographics. The key is to decide where the desired audiencs spends most of their time.
It is known that:
- 74% audience checks Facebook several times in a day
- Almost 60% use Snap chat and Instagram
- Many thers use Twitter, LinkedIn, YouTube and Pinterest on a daily basis
All of these platforms have huge audiences.
The most intelligent move for an entrepreneur/marketer is to select the right platform for their target audience. For example Instagram and Pinterest for pictures, Twitter for commentary, Linkedin for mainstream businesses, Youtube for video and Facebook for leads to Online Stores and a wide range of other businesses.
The Magic of Share Button
Yes, sharing is caring, and sharing posts on social media works like the magic ingredient to this recipe. Posting a few contents that ask for sharing, especially with giveaways has shown a vast improvement in follower count.
Sharing product descriptions and an image can work well when done right. Marketers can engage their audience while posting a few life quotes and lessons. Similarly, suggesting happy customers share their reviews on other pages is also a very smart trick to get more traffic.
Stay in Touch With Customers
Every time customers seek a product they tend to ask questions about;
- The price of the product
- The Variety of Color options
- Delivery charges and services to their city
Marketers should provide a response to every query, comment or vote, no matter whether is is positive or negative. Engagement is the key ingredient.
A Corporation with Bloggers and Influencers
Bloggers and influencers can play a lead role for some promotions. They post to share and suggest product information after using them. Because their audience trusts them, a relevant quality product can gain access to a much larger relevant audience than it could through other advertising.
The key lies in the choice of influencer and their audience.
Assistance from Social Media Commercials
One can also invest in social media commercial generators because advertisement is useful for most business ventures.
For products that span a wide range of audiences speaking different languages, social marketing businesses can help reach different demographics. For example, Losfamos can reach the spanish-speaking market in the US. They provide social services at cheaper rates and convenience.