Five Ways Instagram Helps Businesses

The popular Instagram photo and video-sharing social networking service allows users to share visual content with their followers. What makes this social media website unique is that anyone can instantly post photos and videos with captions and hashtags directly through their mobile phone to their followers.

This photo sharing app has managed to be so popular worldwide that 500 million active users are found daily on Instagram. For some, it’s a free time social networking and others are now using Instagram to promote their business. Using Instagram for business is something that cannot be ignored; there are few solid ways how this social networking site can promote a business on both small or large scales.

  • Online window shopping

With the help of this app, a business can provide window-shopping opportunities to followers by posting photos of the products and services. As anyone can share multiple photos under one post; people can get an instant look at the complete collection. Sharing relevant information along with the minor details can help followers overview the product without any queries. The contact information beneath can facilitate followers too. Click here for more info to learn more about it.

  • Creativity makes a business grow

Showing the world the best side of the products and services can make a great impact on the business. Instagram allows sharing images with a lot of filters to make them look more beautiful. This way followers will increase which surprisingly increases the business platform too.

  • Take the followers behind the complete process

Every customer has a curiosity about where and how the product they are buying is being made. Posting pictures about the whole process and giving correct background stories will automatically attract them more. Instagram live stories can do wonders in this. Use the source images of the product made; from the base material to the production and reaching towards distribution.

  • Hashtags can help people discoverer your account

Expands the reach with the help of hashtags which is Instagram’s most amazing feature. Use the brand’s hashtag beneath the posts to make it easier for people to find content related to the business as well as the main account. It’s a best practice to use between three to five hashtags, despite the fact that anyone can use 30 per Instagram post. One can use specific hashtags or some which are most popular to increase the discoverability of your content.

  • Marketing the page with collaboration, mentioning and shout-outs

Instagram helps in several ways to promote businesses. It is one of the biggest platforms which highlights collaborators and shares customer’s success stories. The feature of ‘mention others’ makes a big difference in marketing products. Another way how collaboration helps is the shout-out feature Instagram provides. It’s a great way to increase the number of new followers when someone gives a shout-out of the page.

Awais Ahmed is a student, blogger and digital marketer who helps small entrepreneurs to improve their online presence. He has a range of interests including technology, apps and small business.