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Tips for Developing a Meaningful App for a Small Business

tips for developing a meaningful app for a small business.
App. Photo by Ryan Riggins on Unsplash.

App development has soared in recent years thanks to an increased number of mobile users. More people now browse the web and shop online using their smartphones than on desktop computers. Many businesses, therefore, find having an app is better for reaching their target audience than having none. However, unlike websites, it’s not possible to develop an app just for the sake of having one.

Apps must serve a meaningful purpose that facilitates something new for the consumer. If your app is boring, no one will care about it. In fact, a boring or ineffective app could do more damage to your business than not having any app at all. With that in mind, here are several suggestions for developing a truly meaningful app that resonates with the target audience:

Photo by Ryan Riggins on Unsplash

Choose an Industry You Know and Understand

App development is not restricted to techies. The secret behind successful apps is not tech knowledge, but street smarts, says Bill Busbice, an entrepreneur who recently launched a trucking app called HWY Pro. Mr. Busbice is not himself a truck driver or an app designer. But he has professional experience in the trucking industry and has been fascinated by trucks and moving parts since he was a child. So he naturally chose to develop a trucking app as his next venture with two business partners. Likewise, offer app products to industries you know. Otherwise, you will not be able to design a product that the market truly demands.

Identify a Problem

Apps solve a problem of some sort. Instagram allows users to exclusively share photos on the go. Uber made it possible to book taxis anytime, from anywhere. HWY Pro eliminates time waste for truckers. If your app doesn’t solve a problem within an industry, then it simply doesn’t work.

As elaborated in the point above, knowing your industry means you will be able to spot problems that require a tech solution. Zero in on one of these problems that an app could solve. That’s the most basic aspect of developing a successful app. For example, Mr. Busbice noted that truckers have to spend a lot of time to organize a haul. Then he noticed that truckers depend greatly on smartphones. He put two and two together and came up with an app that now has the potential to revolutionize the trucking industry.

Check to See if There’s a Demand for a Solution

While you may spot a problem and come up with an ingenious solution, the solution must also have a demand in the market. Consumers buy things they think they need. Even if you have a great idea, it will not work if there’s simply no demand for it.

Hire the Right Designers

Once you have the idea, the next step is to hire the right people to design the app. The app must be both user-friendly and easy to use for widespread adoption. The app should be available on at least both Android and iOS platforms as well. Mastering these platforms and aiming for high levels of usability is essential for a successful app.

Also, do not launch the app without beta testing first. Even the best apps fall short when the first version is buggy. Follow the above suggestions, and create an app that delivers a near exact solution to a problem. Then you will have a truly meaningful app on your hands.

Anne Lawson is a British writer who keeps her eye on business and trending issues that affect us all. She loves to delve into the real story and give us interesting tidbits we might otherwise miss.

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