Home Business Technology Online Magazine Rack Attracts Readers With Its Simple Interface, Familiar Feel

Online Magazine Rack Attracts Readers With Its Simple Interface, Familiar Feel

“Don’t worry, be crappy. Revolutionary means you ship and then test… Lots of things made the first Mac in 1984 a piece of crap – but it was a revolutionary piece of crap.”

Guy Kawasaki

Quite often we see stories and say “Art imitates life” and sometimes, “Life imitates art.”

In our relatively new online world, which feels techno-geeky, new and different (sometimes changing every day) occasionally a new idea imitates an old paradigm found in our brick and mortar world.

Translating from a real-world system to online can be difficult and sometimes it just doesn’t work at all.

Guy Kawasaki, one-time Apple Fellow, writer, speaker and smart guy recently took an offline idea and brought it online, co-founding an “online magazine rack” of popular topics, called Alltop.

Updating stories every hour, Alltop uses technology to gather and track content from an increasing number of websites, then feeds it back out, listed under various topics.

A little bit like an automated Drudge Report, but with many more categories, Alltop lets you pick a topic by searching, selecting a news category, or name, and then delivers it to you 24 x 7. Guy calls it “All the topics, all the time.”

News hounds and researchers can sign up and let Alltop do some of the research work for them. Content providers can supply an RSS feed of unique, useful, regularly updated content and get their stories added and distributed to avid readers.

After an invitation from Guy Kawasaki, how could NewsBlaze not be interested?

Check it out today at www.alltop.com.

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Alan Gray is the Publisher and Editor-in-Chief of NewsBlaze Daily News and other online newspapers. He prefers to edit, rather than write, but sometimes an issue rears it’s head and makes him start hammering away on the keyboard.

Content Expertise

Alan has been on the internet since it first started. He loves to use his expertise in content and digital marketing to help businesses grow, through managed content services. After living in the United States for 15 years, he is now in South Australia. To learn more about how Alan can help you with content marketing and managed content services, contact him by email.

Technical Expertise

Alan is also a techie. His father was a British soldier in the 4th Indian Division in WWII, with Sikhs and Gurkhas. He was a sergeant in signals and after that, he was a printer who typeset magazines and books on his linotype machine. Those skills were passed on to Alan and his brothers, who all worked for Telecom Australia, on more advanced signals (communications). After studying electronics, communications, and computing at college, and building and repairing all kinds of electronics, Alan switched to programming and team building and management.

He has a fascination with shooting video footage and video editing, so watch out if he points his Canon 7d in your direction.

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