How To Do a Giveaway

Initiating a business is itself a remarkable idea for people who want to be their own boss. But despite taking this courageous step many entrepreneurs fail or lose the spirit for their new ventures.

Lack of marketing ideas or team selection becomes a great hindrance. There are many other hurdles a beginner must cross. One of the most popular marketing methods over the past year was Giveaways.

Here are some crucial steps to conduct Giveaways that are tried and tested on this reference source.

1. SOCIAL MEDIA MARKETING

Social media is showing its immense power all around the world. In seconds, links as well as posts make every news and update spread like fire in the field. So, marketing the business on social media is one of the very first options for new businesses.

Details of the giveaway can be posted on social media websites like Facebook, Instagram, and Twitter, as these websites already have many participants. To expand their reach, marketers will need to pay for access to a wider audience on these platforms.

2. PRIORITIZE WHAT YOU WANT

Before announcing any giveaway, first set the strategy and rules. Pen down a few points as the target needed while using the SWOT technique.

S= Strength

W= Weaknesses

O= Opportunities

T= Threat

In this way, self-assess the goals and achievement needed and the very real purpose of this giveaway.

3. CREATE THE ROUTE EASIER

Another crucial step is to make things simpler for followers to get done. Sometimes people don’t go for giveaway posts because the steps are too difficult to follow. For instance; demanding to use and download, repost apps.

4. SHOW YOUR AVAILABILITY TO ALL QUESTIONS

Though it can be time consuming, always be ready to solve participant queries and confusions. In this way, they will show more interest without any confusion.

5. UTILIZE OTHER CHANNELS TOO

With social media promotion side by side, there are also many other means of communication such as emails and mobile texts. It is proven that emails make the news more sensible and serious for respondents. Other than these, texts may be smaller, but they are also the fastest medium for promotions and gifts.

6. RECOMMENDATIONS STRATEGY

Advertise the giveaway well and help it to become popular, because becoming famous is an excellent way to make the giveaway successful. It is also possible to add a condition of referrals or tags in one of the steps so more people know about it too.

7. LINKS AND HASHTAGS FOR MORE POPULARITY

Add hashtags and website links to the column to make it more prominent. It is an SEO method to attract more audience to the advertisement.

8. COLLABORATION PARTNERS

Another useful option is to collaborate with other entrepreneurs because sharing helps. In this approach, the company gains more participants and also more followers by means of the audience of other sources.

Conclusion

After setting out all the steps, try to set deadlines according to your convenience. Simple posts can also be spiced up by adding pictures and videos of gift products. Sending a few samples to some well-known figures who have an interest in the subject of the giveaway may also generate more participants reviewing the offering. Because no one hates free products at the cost of likes and sharing.

Awais Ahmed is a student, blogger and digital marketer who helps small entrepreneurs to improve their online presence. He has a range of interests including technology, apps and small business.