Why Social Media is Playing Important Role in Marketing

Social media has emerged as an all-inclusive platform offering a number of social, communication and business advantages. When social platforms such as Facebook, Instagram, Twitter, and WhatsApp came into being, no one had ever speculated the vast expanses of what these sites can do.

Now, as some of the most used online platforms all over the world, these social media sites have become an exclusive way of effective business marketing. Businesses can get free Instagram followers as well as engage the more targeted audience with services and brand. Social media marketing is an important part of every effective marketing strategy and here are all the reasons that prove its efficiency:


Out of all the means of marketing, social media marketing is one of the cheapest. In some cases, it is almost absolutely free whereas; in other cases, businesses can attract a great number of customers by making a little investment. The cost-effectiveness of social media marketing has helped several business owners and brand ambassadors to generate high income with little investment of effort and money.

Higher Engagement of targeted users:

Almost half the world population is engaged with social media platforms directly or indirectly. Facebook, alone, has billions of users and thousands of new users are added on a daily basis. Because of the presence of such a high number of users, business brands can easily generate greater traffic and effectively gather a targeted audience for the accomplishment of their marketing goals in an effective and fast manner.

Enhanced brand loyalty:

To enhance brand loyalty, business owners can count on social media platforms to deliver amazing results. Customers are always in search of an online business or brand with which they can communicate on a real-time basis instead of communicating with bots. Social media platforms not only offer bright chances of proper customer-owner communication but also help to gather positive reviews about the business. These reviews and exceptional communication help in the development of a reliable brand image in the minds of consumers.

Simpler method:

Social media marketing is comparatively a simpler form of marketing as most business owners and customers are familiar with the operation of social media sites. These features not only help save time but also simplify the process for business owners as well as customers.

Healthier consumer satisfaction:

Customers love to shop from an online place which is always there to aid them. Social media marketing not only helps detect the latest market trends but also helps determine customer preferences. This helps deliver tailored services leading to better customer satisfaction.

Enhanced SEO ranking:

If a business wants to improve its SEO ranking, the best thing it can do is create a social media account and start its services on it. Google SERPs are more likely to rank a business in top searches if the business has social platform links for it.

Awais Ahmed is a student, blogger and digital marketer who helps small entrepreneurs to improve their online presence. He has a range of interests including technology, apps and small business.