Don’t be upset, surprised, when a brand your mother used, and then you started using, can’t be found at your favorite retailers. The habit of using the detergent turned into years. It felt like a fourth cousin, friendly.
The recession forced you to pick house brands, store brands, generic brands, which were within your budget. Of course, other shoppers, were coerced into selecting generic brands too.
People, in general, are pleased with the generic brands. Naturally, brands people like, they become loyal to. It’s good for the retailer, because house, store, generic, brands cost less. They are cheaper to stock. Retailers want to accommodate customers, but are on the look-out for bargains too.
Retailers are responding to the recession, their customers, by providing affordable house, store, generic, brands. They have to select which brand names to shelve. It’s a brand ban. Or, some feel it’s the “win, play, show,” strategy.
The “win, play, show,” strategy means each department, division, is analyzed for growth potential, customer confidence, and advantage.
In other words, the retailers on your street and mine reacted to their customers’ behavior by cutting back on the number of items they make room for, shelf space nestles top selling products, and brands crawling to the doors are reduced. Also, brands will be removed from shelves permanently.
The strategy remains in effect until it’s no longer feasible to do. There’s no indicator of when retailers will go back to the “old” way.
Industry experts explained retailers want to contract lower prices on advertising. They, too, are looking to stretch their dollars as far as possible.
It’s reported that Wal-Mart(the United States’ largest retailer), Walgreens, and CVS took the steps to a brand ban.
