Ever Wonder How Dentists Run Their Businesses Successfully?

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A lot of people might overlook the fact that dentistry is a business like any other. Without customers, there can be no profit, and without profit, there is no business. What makes a successful business? Location, atmosphere, and the people who provide the service. That’s what you already know, but there’s a lot going on behind the scenes. After all, logistical operations can make or break any business, especially if your competitors are adapting theirs to conform with new trends or the latest technologies and you aren’t.

The biggest factor for dentistry is working with as many competitive insurers as possible to help keep prices as low as possible. Some dentists use more expensive procedures or equipment that pushes prices past what insurers are willing to pay, and that means that customers need to pay the difference. If people love the business, that might be the way to go. If people don’t love the business, then it won’t be there very long one way or another.

Some procedures are more expensive than others, and there aren’t always many options available to keep prices down. Think about the work you’ve needed to have done over the years: bonding, sealing, whitening, crowns, implants, imaging and x-ray, root canals, dental fillings, dentures, and routine checkups. Without insurance, it would break anyone’s bank. Luckily, dentists work with you when they’re needed the most.

So what kind of procedures do they provide that are high-cost but could be higher without the right technology or training?

These days, almost everyone has looked into tooth whitening in order to keep their smile looking good whether they live in the Bronx or in Silicon Valley. It’s understandable, especially when everyone you know is already doing the same thing. Zoom technology has experienced leaps and bounds and is available to practices old and new alike for under five grand. The tech is upgradable when needed, and dentists can adjust the intensity of whitening depending on the desires of their patients. That way, everyone’s happy. With technology like this, practices might find more patients and more ways to thrive.

No one likes a visit to the dentist’s office. It’s an anxiety-filled experience that can be made worse depending on how comfortable your surroundings are. Chairs cost money, though, and so do the best lighting systems available. Dentists need to be careful to create an experience that replicates how you would feel if you were inviting him or her into your own home in place of you getting invited to something akin to a hospital room. That means the general lighting needs to be soft and warm, while the overhead lighting needs to be bright enough that they can do good work. Most importantly, you need to be in a chair that won’t leave your back broken and your neck sore when you go home after the visit is over.

Cosmetic dentistry is a new reality that dentists must deal with, and it’s not all about teeth whitening. Their procedures must be as exact and precise as the latest technology allows, and luckily it allows for a lot in these cutting edge times. On top of that, the tools that your dentists use can be absurdly quiet when compared with older models, and the lack of noise can really help reduce a person’s anxiety when they know they have to be awake with a drill inside of the mouth. It’s not a pleasant thought, but technology is dampening the common concern. These are the types of decisions a good business must consider!

Melissa Thompson writes about a wide range of topics, always revealing interesting things we didn’t know before. She is a freelance producer for USA Today, and a contributor at Technorati. She lives in Utah with her 2 kids and husband. Melissa Thompson can be reached via LinkedIn or Twitter @melthompson88. Please follow and friend her on either site.