Donald Trump Sues Atlantic City Casinos for Defaming 'Trump' Brand
By Khurram Aziz
Trump is ready to sue two casinos in Atlantic City, New Jersey, due to the accusation that they damage the Trump brand by having fallen into "an utter state of disrepair."
The two casinos in question are the Trump Taj Mahal and Trump Plaza, which are both owned and run by Trump Entertainment Properties. According to Trump, they're the ones responsible for letting the establishments become so dilapidated.
In the lawsuit it is stated that Trump Plaza in particular "has failed to meet industry standards across a wide range of categories, ranging from food and beverage services to overall cleanliness of the property."
"I want it off both of them," Trump explained in an interview with the Associated Press. "I've been away from Atlantic City for many years. People think we operate (the company), and we don't. It's not us. It's not me."
Atlantic City was once a thriving hotspot for casinos and many other forms of entertainment, and Trump was at the forefront of this resurgence of interest and profits for the area in the mid-80s. In 1984 he founded Trump Plaza and was responsible for getting the Rolling Stones to come through and perform, as well as hosting boxing matches by legends such as Mike Tyson.
But since other states nearby have been providing stiff competition for the legendary city, gambling revenues have begun to plummet. Much of that is due to increased competition from online casinos. Since 2013, one state after another has begun to allow their resident to take part in internet gambling with some of these places offering a generous £1.6 million payout playing one dollar casino games.
The Trump Plaza Hotel announced in July that it would be laying off 1,100 of its employees come September, which came as a complete surprise to Trump and added "insult to injury," as stipulated in the lawsuit.
"I let them use my name, but I have nothing to do with it," Trump said back in July. "I got out seven years ago - my timing was impeccable."
Trump pulling out of Atlantic City could mark a significant low point for the city's history and economy, bringing an era of entertainment to an end. Once Trump leaves, Atlantic City will be down one third of the casinos it had at the beginning of the year.
Khurram Aziz is a freelance writer and entrepreneur with over 10 years' experience in publishing. Please feel free to add him on Twitter @khurramaziz1981. Read more stories by Khurram Aziz.
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