Daily News header

Facebook 'Likes' Can Reveal Information About You - So What?

By  

Facebook "Like" Button

If you are a Facebook user you are probably familiar with the 'like' button. If you are not a Facebook user, you have probably seen a Facebook 'like' button on other websites. Described by Facebook as a way to "give positive feedback and connect with things you care about", users can "like" status updates, comments, photos, and links posted by their friends, as well as adverts, by clicking the "Like" button at the bottom of the content. This makes the content appear in their friends' News feeds. The "Like Button" is also available for use on websites outside Facebook: "When the user clicks the Like button on a site, a story appears in the user's friends' News Feed with a link back to the website"

like

Researchers at the University of Cambridge performed a study on the Likes of 58,466 Facebook users and were able to determine users' IQ, gender, sexual orientation, political and religious beliefs, and even substance use, with an accuracy rate of more than 80 percent.

Media Warning Users

There are several articles published now from CNN, the LA Times, CNET just to name a few warning users that people are able to predict certain traits about a person based on their Facebook 'likes'.

So what? Strangers have been able to determine most of these facts already way before Facebook came along. When you go to a restaurant, order a meal, interact with the waiter, interact with your dinner party or date, he is probably able to determine the same traits from you. Then you could argue that your name is on Facebook and where you are from. When you pay for your meal, chances are you will use a credit card. Your credit card has your name on it. Unless you are from out of town, then the waiter would know your name and location as well.

Nothing on The Internet is Truly Private

When you 'like' something on Facebook, you are not liking it to tell yourself that you like it. You are letting other people know that you are interested in that brand, subject, religion, ect... Even though there are privacy filters out there, Facebook users really need to realize that Facebook is on the Internet and that it is public. Facebook can guarantee to protect your privacy all day, but members need to realize that nothing on the Internet is truly private. If you don't want people knowing something about you, then don't put it on the Internet.

Are you worried about your privacy now after the findings from this study? Comment below and tell us about it!

Tim Martin is a Technology Specialist, Follow him on Facebook at facebook.com/tsmartin75

  Please leave a comment here     If it does not display within 10 seconds, please refresh the page

Related High Tech News

4th Annual Christmas in July with a Taste of Tequila for Tampa Bay business owners who partner with Bay Area business associations, organizations to connect to the community.
The film Living Dot Com Premiered in Hollywood recently, about the new wave of internet millionaires, and the movie and party still has Hollywood talking.
Lady Liberty needs her mighty dimensions to hold a 23-foot-high cement tablet in one hand; the 'Torch of Freedom' high above her head, in the other hand; and the hopes and dreams of millions, upon million, of immigrants cradled in her bosom.
24/7 Defense Against Data Attacks. CIS Cyber Security is a Tampa based company focused on educating, securing and business against advanced security threats.
VPN technology is expanding across sub-Saharan Africa, with Namibia becoming the first country bring high-tech interconnectivity to international customers.
Shannon K. Rose reports that Ben Bressington and his USA Based Team at LiquidVape are officially now the Authorized Master Reseller for Vapormones.

 

NewsBlaze Writers Of The Month



Popular Stories This Month

newsletter logo

NewsBlaze
Copyright © 2004-2014 NewsBlaze Pty. Ltd.
Use of this website is subject to our Terms of Service and Privacy Policy  | DMCA Notice               Press Room   |    Visit NewsBlaze Mobile Site