Daily News header

Starbucks Partnerships On The Move In China and Vietnam

By

Starbucks opened its 100th store in China, again expanding its growth by adding to it's big 1-zero-zero China shop in Beijing, to moving seriously on into Asia.

Starbucks continued expansion of its empire today with news of its first Vietnamese coffee store. First Vietnam café due to swing into perking drinks there next month.

Starbucks' newest store will be in Ho Chi Minh City this February and more cafés to follow. By working with a subsidiary of Hong Kong Maxim's Group, Coffee Concepts (Vietnam) Starbucks has done well. That Chinese restaurant group has a track record for developing Asian restaurant chains partnering with American and European restaurants.

Starbucks
Photo Credit: Wikipedia.com

President of Starbucks China and Asian Pacific, John Culver states that "Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia Pacific region."

He adds, "Starbucks is deeply respectful of Vietnam's long and distinctive local coffee culture. We know coffee is a national pride for many Vietnamese and as such, we look forward to contributing and growing Vietnam's already vibrant coffee industry. As we continue to source more Vietnamese high-quality, we want to leverage our scale to bring the best of Vietnam's coffee traditions to the rest of the world."

This once more gives Starbucks bragging rights.
Starbucks was the first China market coffee. It led all to certified Coffee Masters, once more elevating Starbucks coffee expertise beyond its peers.

As they like to term the "Starbucks Experience," it is also without peer. One main reason is that Starbucks has outstanding ability to develop partnerships which serve it better than any other coffee company in the world.

Starbucks launched Starbucks in China University, a most innovative program again exposing Starbucks development skills.

Starbucks claims their partnerships will result from the Starbucks Experience, the heart of the company. This cornerstone strength is Starbucks success. It speaks to their current ability to operate more than 3,300 stores across 11 countries in the China and Asia Pacific. They have developed excellent partnership with Hong Kong Maxim's group over the past 11 years as.

Starbucks continues to invest in developing the company's future growth with its new partnerships.

Starbucks says by 2014 it will be the second largest China market.

With its more than 3,300 stores across China and Asian Pacific region, many are Hong Kong's maxim group partnership developments during the past 11 years.

Claudia Strasbaugh is a NewsBlaze and freelance writer who founded Scripps Ranch/Mira Mesa Writer's Guild. See more of Claudia's work at Dinner on a Dollar Read more stories by Claudia Strasbaugh.

  Please leave a comment here     If it does not display within 10 seconds, please refresh the page

Related Business News

A week since Target announced they would be offering their plus-size line Lilly Pulitzer Plus online only and taking them out of the stores, the retail chain has announced a new plus-size line that will be offered both online and in-store.
Imagination TV Inc. is to air a selection of its self-help productions on Sundays, across the Time Warner Cable network, available in 30 million homes.
Imagination TV Inc. (OTC Pink: IMTV), produces movies and TV shows for Imagination TV network, announced a letter of intent to acquire Fashion Media Company, Runway.
The Hollywood Fast Lane, hosted by Steven Samblis takes Imagination TV to 14 million households on Sky TV on channel 237, serving men aged 18 to 40
In compensation to the PlayStation Network (PSN) users who suffered service interruptions and down-time in December, Sony is offering 10 percent discount codes and a five-day extension to their PS Plus subscribers.
St. Paul Mayor Chris Coleman and administration members, to take a fact-finding trip through Europe in March to research ideas to develop the Ford site.

 

NewsBlaze Writers Of The Month


Popular Stories This Month

newsletter logo

landing page ad

NewsBlaze
Copyright © 2004-2014 NewsBlaze Pty. Ltd.
Use of this website is subject to our Terms of Service and Privacy Policy  | DMCA Notice               Press Room   |    Visit NewsBlaze Mobile Site