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Starbucks Partnerships On The Move In China and Vietnam


Starbucks opened its 100th store in China, again expanding its growth by adding to it's big 1-zero-zero China shop in Beijing, to moving seriously on into Asia.

Starbucks continued expansion of its empire today with news of its first Vietnamese coffee store. First Vietnam café due to swing into perking drinks there next month.

Starbucks' newest store will be in Ho Chi Minh City this February and more cafés to follow. By working with a subsidiary of Hong Kong Maxim's Group, Coffee Concepts (Vietnam) Starbucks has done well. That Chinese restaurant group has a track record for developing Asian restaurant chains partnering with American and European restaurants.

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President of Starbucks China and Asian Pacific, John Culver states that "Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia Pacific region."

He adds, "Starbucks is deeply respectful of Vietnam's long and distinctive local coffee culture. We know coffee is a national pride for many Vietnamese and as such, we look forward to contributing and growing Vietnam's already vibrant coffee industry. As we continue to source more Vietnamese high-quality, we want to leverage our scale to bring the best of Vietnam's coffee traditions to the rest of the world."

This once more gives Starbucks bragging rights.
Starbucks was the first China market coffee. It led all to certified Coffee Masters, once more elevating Starbucks coffee expertise beyond its peers.

As they like to term the "Starbucks Experience," it is also without peer. One main reason is that Starbucks has outstanding ability to develop partnerships which serve it better than any other coffee company in the world.

Starbucks launched Starbucks in China University, a most innovative program again exposing Starbucks development skills.

Starbucks claims their partnerships will result from the Starbucks Experience, the heart of the company. This cornerstone strength is Starbucks success. It speaks to their current ability to operate more than 3,300 stores across 11 countries in the China and Asia Pacific. They have developed excellent partnership with Hong Kong Maxim's group over the past 11 years as.

Starbucks continues to invest in developing the company's future growth with its new partnerships.

Starbucks says by 2014 it will be the second largest China market.

With its more than 3,300 stores across China and Asian Pacific region, many are Hong Kong's maxim group partnership developments during the past 11 years.

Claudia Strasbaugh is a NewsBlaze and freelance writer who founded Scripps Ranch/Mira Mesa Writer's Guild. Read more stories by Claudia Strasbaugh.

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