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Republicans Have to Pick Up The Pieces

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Biggest Rebuilding Effort for The Republicans

The biggest rebuilding effort for the Republicans in fifty years is beginning.

Unless the Republicans reinvent themselves, they should get used to being the minority party out of power. The GOP must make far-reaching changes to be competitive in future elections. White voters are a smaller and smaller part of the electorate, Latinos and other minorities are growing as a percentage of the voting public.

Republican Party Needs to Keep Up With The Times

The electorate is changing, and the Republican Party needs to keep up with the times. To win the next time, Republicans need to find a qualified candidate who appeals to many sectors of the voting public. Just listen to the masterminds of Barack Obama's victories in 2008 and 2012.

Starting immediately after the November 6 election, the Obama campaign held its last conference call for reporters. Toward the end of the call, the three top campaign officials in Obama's re-election effort were asked what will happen to the mighty Obama campaign machine now.

Are You Listening Republicans?

The enormous campaign infrastructure will be kept basically intact including huge databases and voter profiles. Can that actually be transferred to the next Democratic presidential candidate?

Unanimously the top campaign strategists, Plouffe, Axelrod and Messina said that is impossible. "You can't just transfer this," said senior adviser Plouffe. "People are not going to spend hours away from their families, and their jobs, contributing financially when it's hard for them to do it, unless they believe in the candidate."

The contributions made, the phone calls made, were because these people believed in Obama. Candidates who want to, try to build a grassroots campaign; it's not going to happen because there's a list or because you have the best technology.

The candidate has to build up an emotional appeal so that people are willing to go out and spend the time and their resources and provide their talents because they believe in someone. They got involved because they believed in Barack Obama, not necessarily the next candidate.

The Three Amigos

"The three amigos" could have created the most awesome campaign machinery in the world, and it would have failed had the candidate not been able to forge an emotional connection with enough voters to win. Obama could do that, especially with blacks and Latinos and young people, but also with a significant portion of white voters.

All these are lessons Republicans will have to learn quickly before they ever see the White House again.

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Dwight L. Schwab Jr. is a moderate conservative who looks at all sides of a story, then speaks his mind. His BS in journalism from University of Oregon with minors in political science and American history stands him in good stead for his writing. Read more stories by Dwight L. Schwab Jr..

** Send your comments to: dwight.schwab@gmail.com

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