'The Shape Up America Campaign' Invades Las Vegas

Fitness Guru, Michael Torchia will be hosting the Shape Up America Campaign and Operation Fitness World Expo in Las Vegas. It is a FREE family fitness event that will present a full day of fun health and fitness demonstrations for the entire family.

The event will offer something for every member of the family including: health screenings, bully prevention lectures, martial arts classes, boxing instruction, strength challenges, health lectures, exercise demonstrations, complimentary massages, free product giveaways, VIP, Celebrity and Press Gift Bags.

Celebrity Guest Appearances: "Sugar Shane Mosley" (Undefeated Champion Pro-Boxer), "Michael O'Hearn" (Undefeated NBC American Gladiator) and many more.

Ultimate American Athlete Competition: The Ultimate American Athlete is an intense competition that will challenge brawn as well as brains in search of the greatest male and female athletes in America. With the help of top fitness gurus, the athletes will be guided and pushed to go beyond what they thought humanly possible. Athletes will face our celebrity judges who will decide their fate and eliminate the lowest scoring male and female athletes of the week leading up to a prize filled grand finale.

Event highlights will include: Ultimate American Athlete Casting Call, Exercise Demos, Motivational Speakers, Life Coaches & Fitness Trainers, Athletic Competitions, Healthy Cooking Tips by Celebrity Chefs, Weight Loss Programs and Nutritional Supplements, Celebrity, VIP and Special Press Gift Bags.

Celebrity Trainer, Michael Torchia will be revealing the unique exercise routines and meal plans he has utilized with "Matt Damon," "Al Pacino," "Kim Cattrall" and "Kevin Spacey." Michael is a renowned fitness and nutrition expert who specializes in quickly transforming and preparing men and women with high profiles for the physicality of their public roles.

Operation Fitness was founded by Michael Torchia and he is partnered with Michelle Obama's "Let's Move" Campaign and The President's Council for Physical Fitness. Many local as well as nationally known celebrities will be on hand to share Michael's message of health for the entire family. Health organizations who have already joined forces with Operation Fitness include: American Diabetes Association, Alzheimer's Association, National Fibromyalgia Association, Liver Foundation, American Red Cross, National MS Society, American Heart Association, American Cancer Society, MS Fitness Challenge, MyLifeMyPower, Boys and Girls Club of America.

Operation Fitness World Expo & Shape Up America Campaign
Date: Friday, November 16, 2012
9:00 a.m. - 6:00 p.m.

Hard Rock Hotel Las Vegas
4455 Paradise Road
Las Vegas, Nevada 89169