Halloween Company Pulls "Sassy Squaw" Costume
"Incharacter of San Diego said it apologizes for marketing a children's Halloween costume called 'Sassy Squaw' and is recalling it.
The Canadian Broadcasting Corp. reported Saturday the U.S. company yanked the costume, which featured a short animal hide dress, feather headband, beaded necklace and pink leggings.
An Incharacter representative said the company didn't know the term 'squaw,' which is believed to be derived from the Algonquian word for woman, has come to be considered demeaning and offensive by many Indians."
Are you kidding me? Calling a Native American a "sassy squaw" is as offensive as calling a Hispanic a "sexy spic."
Before any product is given a label, it has to be vetted by the legal department, focus group tested, and approved by the big wigs in the sales/public relations department. It's almost beyond belief that nobody in Incharacter spoke up and said: Hello! Don't you think "Sassy Squaw" is just a little bit racist?
Not to mention that your average Native American girl doesn't wear a short animal hide dress and a feather headband, and pink leggings. OK, she might wear pink leggings.
It's difficult to discern if it's the UPI writer or the Incharacter representative who used the word "Indian" in reference to Native Americans. Hello! Calling a Native American an Indian is as offensive as calling an African American a negro.
Bottom line, Incharacter company is so clueless, that the only way to knock some sense into the managers is by boycotting them.
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Robert Paul Reyes is a NewsBlaze writer on Politics, Pop Culture and Pointless Pontificating. Contact him by writing to NewsBlaze. Read more stories by Robert Paul Reyes.
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