Daily News header

Should Your Child Be on Drugs? Yes, Says Big Pharma

By

How has Big Pharma managed to get so many children on expensive drug cocktails for "mental illness"? Drugs that they may not even need?

Big Pharma has spent millions on public relations campaigns that tell parents, teachers and clinicians to dose children at the first sign of problems. It knows if parents treat their kids early they will never know if the kids needed the drugs in the first place and whether residual problems are "mental illness" or drug side effects. The kids will also probably be life long customers because parents will be afraid to take them off the drugs. No wonder Pharma tells parents not to wait for "excessive energy" or "mood swings" to go away in the awareness campaigns. Ka-ching.

bipolar

One "prescribe early" campaign for the atypical antipsychotic Risperdal uses a macabre abandoned wallet, a teddy bear, and keys on a barren street "to reposition a drug that was being used too late to achieve its maximum benefits," said its advertising agency, Torre Lazur McCann. Brand managers for Seroquel, a competing antipsychotic, even considered creating Winnie-the-Pooh characters like Tigger (bipolar) and Eeyore (depressed) to sell Seroquel, according to published reports, at an AstraZeneca sales meeting. Parents say they have seen toys emblazoned with Seroquel logos.

Only one child in ten thousand has pediatric schizophrenia-some say one in thirty thousand-but that doesn't stop Gabriele Masi, MD, with the Stella Maris Institute for Child and Adolescent Neuropsychiatry at the University of Pisa in Italy from portraying it as a public health problem. In an article titled "Children with Schizophrenia: Clinical Picture and Pharmacological Treatment," in the journal CNS Drugs, Masi writes, "Awareness of childhood- onset schizophrenia is rapidly increasing, with a more precise definition now available of the clinical picture and early signs, the outcome and the treatment strategies."

Symptoms of childhood schizophrenia include "social deficits" and "delusions . . . related to childhood themes," writes Masi. What child doesn't have "social deficits"? Do delusions include imaginary playmates? Masi lambastes the "hesitancy on the part of clinicians to make a diagnosis of schizophrenia," instead of prescribing early. Masi has received research funding from Eli Lilly, served as an advisor for Shire and been on speakers bureaus for Sanofi Aventis, AstraZeneca, GSK, and Janssen, all of which manufacture many of the leading psychiatric drugs for children, according to the American Academy of Child & Adolescent Psychiatry.

It's tempting to ridicule Pharma funded doctors who find mental illness and even relapses and "treatment resistance" in people who have been on the planet for forty months. But pathologizing three-year-olds isn't funny. Both four-year-old Rebecca Riley of Hull, Massachusetts, and three-year- old Destiny Hager of Council Grove, Kansas, died in 2006 from psychiatric drugs that included Geodon and Seroquel to treat their "bipolar disorders." And in 2009, seven-year-old Gabriel Myers of Broward County, Florida, a child in a state facility, hung himself while on Symbyax, a pill that combines Zyprexa and Prozac. If it weren't for Big Pharma's prescribe early campaigns, these children, and others, might still be alive.

Martha Rosenberg's new book about Big Pharma and pediatric drugging, Born with a Junk Food Deficiency, is now available in bookstores, libraries and online.

Martha Rosenberg is a columnist and cartoonist, who writes about public health Read more stories by Martha Rosenberg.

  Please leave a comment here     If it does not display within 10 seconds, please refresh the page

Related Health News News

Martha Rosenberg investigates a proposal that people watch the animals they eat being killed. Some say it encourages insensitivity and lack of empathy for suffering.
The first estimates of the global burden of TB in children given by the WHO in 2012, suggested that there might be 530,000 children suffering from it. Subsequently there has been an uptake in the research in this field.
We know that nearly one third of the 35 million people living with HIV (PLHIV) have tuberculosis (TB), and 13% of 8.6 million new TB cases every year are HIV positive. Also 1 in 5 HIV associated deaths are due to TB.
Ebola is big news in the U.S. just now because two infected missionary aid workers were brought to Atlanta for treatment and to study the disease. But it is not NEW to Africa. Ebola is very deadly; however, it is just another virus infection.
Without innovation, at the current pace of HIV responses, we are likely to fail meeting the targets. We need to accelerate the search for better technologies
Could sunscreen actually be dangerous? The science says YES. the scientific illiterate say NO. Check out the REAL story based on actual medical research. Vitamin D in high doses cuts malignant melanoma mortality in half!

 

NewsBlaze Writers Of The Month



Popular Stories This Month

newsletter logo

NewsBlaze
Copyright © 2004-2014 NewsBlaze Pty. Ltd.
Use of this website is subject to our Terms of Service and Privacy Policy  | DMCA Notice               Press Room   |    Visit NewsBlaze Mobile Site