LONDON, 15 February, 2012 – Telmap, the original pioneers in mobile location-based services, today releases the fifth edition of Telmap Metrics Report, which is released on a quarterly basis, summarizing usage and activity conducted through Telmap based solutions.
Telmap provides white-label, fully hosted and managed location-based services, serving 7.5 million end users around the world. As such, Telmap has a broad perspective and vast knowledge that when viewed collectively can be beneficial to the LBS industry as it represents a large chunk of mobile search, mapping and navigation sessions conducted in the market today.
Looking at the fourth quarter of 2010 and the fourth quarter of 2011, we noticed an interesting pattern with relatively high numbers of kilometers driven in October and December, and a relative decline in such activity in November.
In addition, in Q4, 2011 we see a significant increase in searches for shopping and fun related places, which may be indicative of holiday shopping that’s typical to that time of year. In addition, we see a significant increase in search for specific cities, which again may be related to family visits out of town during the holiday season.
Q2, 2011 was the first quarter where Telmap saw the number of new activations on Android devices surpassing the number of new activations on iOS. This trend continued into Q3, 2011 and in Q4 this trend has flipped and Android fell second to the iOS. Most likely, this is due to the launch of the popular iPhone 4S which happened during the 4th quarter. We anticipate a close race between Android and iOS in 2012 for the top two leading platforms for Telmap users.
The full report is available for download on www.telmap.com, where you can also register to be notified whenever a new edition of the report is available.
ENDS
Notes to Editors
About Telmap
Telmap, which was acquired by Intel in 2011, is a world leader in mobile location-based services, providing mobile operators with white label, hosted and managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.
Telmap’s flagship product, the Mobile Location Companion, caters to all users’ needs while out and about, with location central to everything: social interactions, deals and promotions, exploration of one’s surroundings, and more.
A complementary web companion is also available, as well as a robust location platform with a set of APIs to support Telmap customers in delivering a strong LBS strategy.
Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange France, Vodafone, Vodacom, Cell C, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, Partner and more.
For more information, please visit www.telmap.com, or look for the Telmap page on Facebook.
For further information on Telmap, please contact Mi liberty:
Karel Kumar
T: +44 (0) 20 7751 4444
E: kkumar@miliberty.com
