Published: February 14, 2012
Legal Aid Society of Orange County Announces the Formation of Legal Genie, Inc. & Appointment of Thomas Larkin, CEO
SANTA ANA, Calif. - (BUSINESS WIRE) - Legal Aid Society of Orange County (LASOC), a non-profit organization
founded in 1958, is announcing the formation of a new
for-profit entity, Legal Genie, Inc. Legal Genie is a web-based program
which combines the power of self-help technology with access to
unbundled legal services, enabling self-represented litigants to
complete and e-file legal pleadings. LASOC intends to offer its
web-based legal services program, Legal Genie and I-CAN! under the new
Legal Genie, Inc. banner.
These products are currently being used in seven states and Legal Genie
and I-CAN! have evolved into an innovative service with client
transactions that total over 500,000. It is available for purchase by
individuals who do not meet the income criteria for free services, but
at the same time cannot afford the full-time services of a lawyer. Legal
Genie combines the convenience of technology with the help of a
professional at an affordable price, delivering real benefits both to
the public and the legal professionals.
The decision to establish the for-profit entity was influenced by the
recent high profile investment activities in the "unbundled" legal
services sector. However, given LASOC's twelve years of experience and
creditability for providing technology solutions to self represented
litigants, Legal Genie has distinct advantage over its competitors in
the marketplace. Both LASOC and Legal Genie products have won several
prestigious awards for innovation in development of technology solutions
for self represented litigants. Additionally the decision to establish
the for-profit entity aligns with LASOC's desire to achieve
sustainability of the core not for profit entity. LASOC continues to
lead in developing incremental self-sustaining models for non-profit
legal services.
"Given the growing need for unbundled legal services by many Americans,
we feel that the best way to address this tremendous opportunity is
through a profit making venture in the online legal services
marketplace," said Robert Cohen, Executive Director of LASOC and
Chairman of the Board for Legal Genie, Inc.
LASOC has hired wireless and e-commerce consumer brand veteran, Thomas
E. Larkin to serve as the Chief Executive Officer of Legal Genie, Inc.
For over 15 years, Mr. Larkin served as CEO and in senior
management roles within the wireless, data management, ISP, and
automotive warranty industries. As CEO of EFG Companies, Mr.
Larkin successfully introduced Walk-Away Brands, known today as Hyundai
Quality Assurance program to the US.
Mr. Larkin's duties at Legal Genie, Inc. include establishing executive
management team and meeting with venture capital and private equity
firms regarding ongoing funding for Legal Genie, Inc.
About Legal Genie
Legal Genie is simple to use: answer straightforward questions and Legal
Genie populates the answers in court pleading forms. The software also
allows users to e-file many of the pleadings created, thereby
streamlining the process at local courthouses or government agency
offices.
Legal Genie is unique because, unlike other document preparation
services, Legal Genie allows users the optional choice of connecting
with a private attorney to provide document review, legal
advice and guidance. The attorneys work in the private sector and are
screened through a State Bar-certified Lawyer Referral Services (LRS).
About Legal Aid Society of Orange County
Founded in 1958 by the Orange County Bar Association, Legal Aid Society
of Orange County (LASOC) is a 501(c)(3) non-profit organization whose
mission is to provide civil legal services to low-income individuals and
seniors and to promote equal access to the justice system through
advocacy, legal counseling, innovative self-help services, in-depth
legal representation, economic development and community education.

LASOC
Iris Ma
Direct Line: 714-571-5218
Fax:
714-571-5270
Irisma@legal-aid.com
www.legal-aid.com
www.legalgenie.com
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