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Auri, Inc. Launches Fall 2012 Collection

"We are very pleased with the favorable response to our Fall 2012 collection which incorporates our W*RKS(TM) proprietary system of patented and patent pending technologies. Under our own Auri men's fashion footwear brand and through our license agreement with a well-known US fashion brand, we are presenting what we believe to be groundbreaking fashion footwear products that deliver style without sacrifice. The initial feedback to our Fall 2012 collection have exceeded our expectations," stated Ori Rosenbaum, Chairman and Chief Executive Officer of Auri, Inc.

"We are pleased at the increased sales into our existing customer base as well the new retail partnerships we are expanding into with both brands. We believe that consumers will be treated to a better overall experience and higher level of brand expectation with these fashion footwear products. Our team is extremely proud of the innovation and style our products offer," continued Rosenbaum.

About Auri, Inc.

Auri designs, crafts and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials to provide a new level of luxury in fashion footwear. Crafted with Italian leathers and hand finished details, the products incorporate a seamless fusion of next level technologies with fashion delivering a unique experience of a no compromise style.

W*RKS(TM) by AURI is a proprietary system of patented and patent pending technologies, advanced materials and innovative designs, engineered to seamlessly integrate into fashion footwear. W*RKS(TM) is engineered to integrate across a broad spectrum of styles, constructions and manufacturing needs. For more information, please visit www.aurifootwear.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

With the exception of historical information, the matters discussed in this press release, including without limitation, Auri Inc.'s ability to manufacture and sell groundbreaking fashion footwear products that deliver style without sacrifice; and that consumers will be treated to a better overall experience and higher level of brand expectation with Auri, Inc.'s fashion footwear products are forward-looking statements that involve a number of risks and uncertainties. The actual future results of Auri, Inc. could differ from those statements. Factors that could cause or contribute to such differences include, but are not limited to, the acceptance by Auri, Inc.'s current and potential customers of products manufactured by Auri, Inc.; the ability of Auri, Inc. to successfully negotiate additional licensing agreements with fashion brands and retailers; unforeseen manufacturing issues; Auri, Inc.'s ability to attract sufficient capital to continue to market and manufacture its products; the ability of Auri, Inc. to attract and retain talented individuals; adverse economic and market conditions; and other events, factors and risks previously and from time to time disclosed in Auri, Inc.'s filings with the Securities and Exchange Commission, including, specifically, those factors set forth in the "Risk Factors" section of Auri, Inc.'s most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission.

Contact:
Ori Rosenbaum, Chairman and CEO - Auri, Inc.
OTCBB: AURI.OB
Phone: (949) 793-4045
Email: ori@aurifootwear.com Web: www.aurifootwear.com

SOURCE Auri, Inc.