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Win a Chance to Make Your Child a Magazine Cover Star: Time Out Kids Announces Photo Contest Sponsored by Polarn O. Pyret

Time Out Kids' editors will select 20 semifinalists to feature online, and will allow users to vote for their favorite adorable shots. The child in the winning photograph, selected by reader and editorial vote, will be professionally photographed to be the cover star on an issue of Time Out Kids magazine and also receive a free ice-skating birthday party, provided by prize partner Chelsea Piers. The grand-prize winner and ten finalists will receive gift cards from Polarn O. Pyret.

"New York families have been incredibly involved as we continue to expand Time Out Kids, and what better way to honor their ongoing participation both in print and online than by dedicating our next cover to one adorable mini star?" says Time Out Kids editor Rory Halperin.

Photo submissions are being accepted at timeoutnewyorkkids.com/covercontest from February 10 to February 27, 2012. Users will be able to vote for their favorite photos at timeoutnewyorkkids.com beginning March 1.

About Time Out Kids

Time Out Kids is the leading resource for city parents to discover the best arts, entertainment, classes, camps and events for their kids. Imbued with expert opinion and leavened with a casual tone, Time Out Kids is uniquely positioned as the definitive source of local information and cultural guidance through multiplatform products including a city magazine, online presence, events and partnerships. Comprehensive guides to planning birthday parties, navigating the city as a new parent, school-break activities, the best play spaces and more complement the up-to-the-minute event listings and deals. Time Out Kids is part of Time Out Group, the global media business delivering comprehensive, relevant and engaging information in 35 cities across 24 countries and encompassing a worldwide audience of more than 17 million. Visit timeoutnewyorkkids.com.

About Polarn O. Pyret

Polarn O. Pyret, Sweden's leading children's wear brand since 1976, made its much-anticipated arrival to America three years ago and now has three stores and a website in the U.S. Two of the stores are in Manhattan. We have over 130 stores in Europe. This beloved premium brand is best known for its playwear, outerwear, and iconic navy and red stripes. PO.P helps preserve the simple pleasures of childhood by offering clothing that lets kids play freely wherever they are and in all weather conditions. Best of all, the clothing can be worn, washed and passed down for generations to enjoy. We believe both boys and girls need good fit and function. Our coveted UNIsex concept was one of the first in children's wear. We design clothing for all children, not just girls or boys. Who wears what -- and in what color combination -- is up to you.

CONTACT: Meg Rushton / Time Out Kids / meg.rushton@timeoutna.com / 646-432-3090

SOURCE Time Out Kids