13th February 2012 - Exterity, the leading provider of IPTV communication solutions today announces that True Colours, the UK’s leading technical trade only distributor for AV solutions, has been appointed as a distributor for Exterity’s product portfolio in the UK.
Following the success of the StreamForce partner program throughout 2011, which includes nearly 100 partners, Exterity needed to ensure it had the right distributor in place to service customers effectively. As part of the agreement, True Colours will use its scale, expertise and knowledge of the AV market to provide channel partners with the complete range of Exterity products. This includes Exterity’s AvediaStream Encoder, Transcoder and TVgateway families, the newly launched AvediaServer 4 and the complete range of AvediaPlayer Receivers and desktop clients.
“This is an excellent opportunity for both companies to build successful relationships with new and existing customers, and we look forward to generating significant new business for our resellers through the Midwich group sales teams with the full backing and support of True Colours product specialists,” says Iain Campbell, Sales Director, True Colours. “We are committed to providing excellent customer service and working with Exterity to deliver the StreamForce partner program, thus allowing us to offer resellers an extensive range of products, as well as technical support, ensuring they are able to offer their customers the best possible solution for their needs."
“Exterity prides itself on working with high-calibre partners that deliver future-proofed solutions for customers,” says Colin Farquhar, CEO of Exterity. “Supporting this, True Colours is the natural fit for our distribution strategy, with their proven track record in the space and experience in supplying technical support and products to resellers.
This new distribution relationship enables partners to fully benefit from the high growth IPTV market. Continuing to defy the economic pressures being faced by other industries, Exterity’s IPTV solutions will help maintain strong revenue streams for channel partners.”
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For more information, please contact:
Emma Bridgeman / Sally Brown
Rocket Communications
+44 (0)8453 707 024
exterity@rocketcomms.net
About Exterity
Exterity Limited, the building IPTV specialist, has been delivering enterprise-class building IPTV solutions since 2001, and today its products are in use in 40 countries by some of the world’s best-known corporations. Exterity products enable organisations to distribute broadcast-quality digital TV and video over building or campus IP networks (LANs) to a virtually unlimited number of users, with centralised management, configuration, and control. Unlike traditional analogue systems, Exterity systems can support an unlimited number of channels, and picture quality is unaffected by the addition of displays or users. Based on industry standards, Exterity products integrate easily with other solutions such as digital signage, hotel property management systems, patient information systems, and others. Exterity is based in Edinburgh, Scotland.
To find out more, visit www.exterity.com.
About True Colours
Based in Crowthorne, Berkshire, True Colours is a specialist solutions distributor and part of the Midwich Group of companies. True Colours represent many leading AV manufacturers. True Colours Distribution has a track record in supplying technical support and products for resellers. True Colours know that distributing great products is simply not enough, this is why they are committed to providing a high level of service and their aim is to offer a professional policy to support dealers and their staff with product information, demonstrations and training. True Colours trade training is their commitment to dealers and their staff to provide a complete range of sales and technical training courses free of charge on the manufacturers that they represent.
To find out more, visit www.true-colours.net.
