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Official Marvel Colognes and Perfume to Launch at TIA Toy Fair in New York

"Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way," said Andrew Levine, Chief Executive Officer of JADS. "We created a line of colognes and perfume inspired by Marvel's The Avengers after we identified a demand in the marketplace." John McGonigle, President of JADS, has inspired the company with his creative design and unique fan-centric product development that fit hand in hand with Marvel's The Avengers storyline. "The scents are bold without being intrusive, distinctive and empowering. We are proud to bring these unique products to market and believe there is no better way to build fan affinity than through the use of personal fragrances."

JADS Spring 2012 Line for Marvel's The Avengers Include:

The Avengers Cologne Set features four heroic fragrances: Patriot Cologne: Your Attack Plan, Mark VII Cologne: Armor Up, Worthy: Posses the Power, and Smash!: Be Angry.

    --  Patriot Cologne, inspired by Captain America, pays homage to the
        confident, stand-up-to-bullies, hard-working average Joe in everyman.
        The cologne features hints of green lime and white pepper with finishes
        of dry oak wood, sandalwood and tequila.
    --  Mark VII Cologne, inspired by Iron Man, combines mandarin and jasmine
        with light patchouli to create a contemporary expression of "I don't
        play well with others" confidence, leaving you ready for whatever a
        genius, billionaire, playboy-philanthropist might encounter throughout
        their day.
    --  Worthy Cologne, inspired by Thor, is a woody citrus cologne with a
        combination of bergamot, frozen ginger and wheatgrass blended with a
        hint of fresh natural grapefruit and layered with cypress, creating a
        deep dry masculine almost "God-like" musk.
    --  SMASH!, inspired by Hulk, is a clean scent with clear top notes of water
        lily and nutmeg, which carries on an intense woody dry down, enriched
        with Indian sandalwood, dry musk and warm cedar. Complementary to full
        range emotions, it wears well at work, in the lab, or an evening out on
        the town.