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OTR Global's Client Base Grows With Need for Quality Research

OTR Global is the leading international research and agency-trading boutique focused on marketplace research for professional investors. The firm experienced a significant increase in business in 2011, clearly signifying the value of high-quality, differentiated research content for investors. OTR's client base grew by 20 percent; custom research requests increased by 18 percent and the firm had a double digit increase in teleconferences and meetings. OTR was not the only firm to benefit from these client needs, as content-driven firms fared well across the industry in 2011.

"Even though trading volumes that fuel our clients' budgets have subsided, we find they are still willing to pay for information that helps improve their performance," said Stanton Green, CEO & President, OTR Global. "Quality and differentiated content, combined with tactical execution strategies drive performance. Products that are easily replicated or did not add significant alpha, were expendable this year."

Investors need to rely on quality information to make decisions. The demise of firms like WJB Capital, Ticonderoga and Gleacher & Company's equity business, points to clients relying less on traditional analyst-driven research. At the same time, increasing compliance concerns have driven clients to larger firms with proper compliance platforms and appropriate capital spent on those efforts.

"In a year, that saw a great deal of consolidation across the Street, portions of OTR's business surged," continued Green. "The shift in focus on primary sources of research comes as no surprise to our firm, we have served a loyal institutional client base for over 17 years, which has allowed us to deepen our relationships and expand our client base every year."

About OTR
OTR Global, founded in 1995, is an investment research and agency-trading boutique with offices in North America, Europe and Asia. The recognized leader in marketplace research, OTR pioneered its channel-checking methodology by developing a comprehensive base of industry sources and in-depth understanding of complex, global product supply chains. OTR's unique approach relies on journalistic principles and is utilized by the firm's more than 130 research personnel located in almost 20 countries.