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Avoid PR blunders: No one is perfect and we all make mistakes. Some are particularly common in PR, and easily avoidable. Here are ten basic PR errors that you should watch out for.
Good and Bad PR: In the latest round up of the best and worst PR, this week’s PR winners are Chronicle‘s video, Sainsbury’s giraffe bread and Moe’s Southwest Grill’s exploding watermelon. Rich Leigh fails Bayern Munich and Morrisons.
PR comms director research: Latest research reveals digital strategies are top of the agenda for communication directors in leading FTSE firms, as managing online reputations is seen as a key challenge in the next two years.
Hacked Off Flack: Advertising executives like to lord it over PR executives and that drives our satirical columnist Hacked Off mad! Here are five reasons why he hates ad agencies.
View from the Top: It is crucial for a brand to find a distinctive social voice online, says PR firm Edelman’s community manager Emma Gannon. She suggests five ways to identify your brand’s personality.
Opinion: Don’t panic! Where there is a crisis, there is often an opportunity. David Wilson, group managing director of PR firm Bell Pottinger, says it is important not to miss it.
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