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Zions Direct Announces FDIC-Insured CD Auction Results Through February 7, 2012

Zions Direct regularly publishes data from CDs auctioned at Zions Direct Auctions compared against similar securities offered in the marketplace in their Market Snapshot. Since February 2007, Zions Direct has auctioned over 1.1 billion dollars in more than 4,000 fixed-income auctions.

ZIONS DIRECT AUCTIONS MARKET SNAPSHOT

FDIC-Insured Certificate of Deposit Data*

                                 1 Mo 2 Mo 3 Mo 6 Mo 9 Mo 1 Yr
                                 ---- ---- ---- ---- ---- ----
    Zions Direct Auction CDs     0.91% 0.78% 0.80% 0.72% 0.53% 0.95%
    ------------------------      ---- ----    ---- ---- ----  ----
    Informa Top 50 National APYs                0.13% 0.22%    0.31%
    ----------------------------                ----  ----     ----

    Zions Direct /National APY
     Difference                                 0.67% 0.50%    0.64%
    --------------------------                  ----  ----     ----

Total Average Difference (basis points): 60

For more information on Zions Direct and the Market Snapshot go to zionsdirect.com to sign up to receive the free weekly newsletter or visit think.zionsdirect.com to view a Market Snapshot archive.

THE INFORMATION INCLUDED IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.

*See Additional Disclaimer for data source information.

About Zions Direct

Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit, corporate and municipal bonds, and other investment products through their web-based Bond Store and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.

Investment products and services offered through Zions Direct, member of FINRA/SIPC, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested. FDIC-insured CDs are insured up to $250,000 per individual account holder per bank.

Additional Disclaimer

Zions Direct Auction CD yields are from auctions ending February 1, 2012 to February 7, 2012. A weighted average is calculated when multiple CDs of similar terms are sold through platform. FDIC-insured CDs with terms of 1 month are noted as 1 month; 2 months are noted as 2 months; 3 - 4 months are noted as 3 months; 5 - 7 months as 6 months; 8 - 10 months as 9 months; 11 - 17 months as 1 year; 18 - 29 months as 2 year; 48 - 71 months as 5 years.

Top 50 National APYs - Top 50 U.S. bank and thrift holding companies by deposits. CD Rates Average APYs are based on certificate of deposit accounts for $25,000. Copyright 2012 Informa Research Services, Inc as a part of their Interest Rate Review - Retail. Report dated February 7, 2012.

SOURCE Zions Direct