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INOA Colour Connect Celebrates Hair Colour with New Facebook App from L'Oréal Professionnel

How does your hair colour define you?

Users Automatically Entered for Chance at Free Trip to Paris

INOA, the L’Oréal Professionnel hair colour of the future, is on a mission to find the ultimate hair colour of the UK and Ireland with INOA COLOUR CONNECT.  With its interactive map that will calculate both nations’ most popular hair colours region by region, INOA aims to inspire hair lovers everywhere to join in and celebrate their hair colour by sharing how it defines them.

INOA COLOUR CONNECT has launched on the L’Oréal Professionnel Facebook page and will be running over 10 weeks.

The campaign is inspired by the revolutionary nature of INOA, which stands for Innovation No Ammonia and brings a breakthrough in hair colour which means no more ammonia and no more odour. INOA COLOUR CONNECT encourages hair fans and colour enthusiasts to add themselves to the map, upload a headshot and tell the community how their hair colour defines them. Each upload is added to the interactive hair colour map. The Facebook community are invited to explore the stats and photo gallery of all the other participants. Here you can see if there really are that many blondes in Essex or if Ireland really does have many red heads!

To thank the community for joining in, all entrants are entered into a draw to win one of a great selection of prizes including an INOA Colour Care Haircare pack or a Voucher Express voucher to the value of £50 / €50 every weekday, Monday through to Friday. All participants will be entered into the draw for the grand prize, an all expenses paid trip for two to Paris, the capital of style.

Discover the Hair Colour Revolution with INOA and join the map!

Anya Haarhoff, General Manager L'Oréal Professionnel UK & Ireland:
INOA Colour Connect embodies the revolutionary nature of INOA and will play an instrumental role in finding today's hair colour of the UK and Ireland. We're really looking forward to hearing the stories behind the Facebook community’s hair colour and how it defines them.

About Us 
INOA, the L’Oréal Professionnel hair colour of the future, is the brand’s first ammonia-free permanent hair colour exclusively in salons. INOA is odourless and provides optimised scalp comfort, optimised respect for the hair* and up to 100% white hair coverage.

*Respects the hair’s natural level of lipids and essential amino acids of natural hair.