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Axentra Unveils HipPlay, The Personal Media Cloud That Aggregates and Plays Any Home and Cloud Content Anywhere, Anytime

Next generation personal media platform leverages mobile devices, home gateways, NAS and the cloud for unique consumer multi-service offering

Today, Axentra(R) announced HipPlay(TM), the next generation personal cloud service that enables consumers to aggregate, play, share and protect their personal digital content stored on their computers, mobiles, tablets and cloud storage services. The phenomenal growth of the smartphone and tablet market alone fuels the need for simple, real-time personal media access and sharing from any connected device through one simplified user interface.

HipPlay accounts and apps for mobiles, tablets and personal computers are deployed from the cloud and can be enriched by HipPlay-Ready home appliance devices such as home gateways, NAS and media-hubs.

"HipPlay is the evolution of the personal cloud where personal media from all sources is unified in real time under one friendly user interface," said Marc Benglia, CEO of Axentra. "This unified personal cloud is now always available for instant playing, sharing and on-the-fly backup from any connected device. With HipPlay, taking full advantage of the cloud has never been easier. Now it's fun and completely transparent."

With HipPlay, consumers can:

- Aggregate all their personal digital media from their mobiles, tablets, NAS, personal computers and online cloud storage services

- Play all their digital media from one user-friendly interface on the most popular mobile, smart TV and personal computing platforms from anywhere

- Share their media through popular social media services such as Facebook and Google+

- Enjoy personal accounts with expandable online storage

- Backup any of their precious media to an online safe

- Do a lot more with third party add-on features, applications and services made possible through Axentras open API

Pricing and availability:

HipPlay will be available in Q2/2012 to consumers directly and through service providers as well as several OEM partners on various devices such as smartphones, memory sticks, USB drives, network attached storage drives and routers/home gateways.

Consumers will be offered a free standard HipPlay account. They will have the ability to upgrade to a feature-rich Premium version of HipPlay for a one-time fee of $9.99.

A special version of HipPlay will also be made available to service providers as a white label turnkey solution as well as through a modular custom offering at extremely competitive costs starting as low as $1 per account per year.

HipPlay beta will soon be available to selected testers. Please visit http://www.hipplay.com to register for a beta tester account.

About Axentra:

Axentra is the leading provider of embedded personal cloud media server solutions and the developer of the award-winning HipServ software platform with over 1 million users worldwide in 16 languages. Today, HipServ is marketed by top tier partners such as Seagate, Netgear, Hitachi GST, Orange and others. For more information about Axentra and its products, please visit www.axentra.com.

Axentra and HipServ are registered trademarks of Axentra Corporation. HipPlay is a trademark of Axentra Corporation.

For additional information please visit www.hipplay.com or contact Eric Lefebvre (eric.lefebvre@axentra.com) at (613) 627-1248.

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Axentra
377 Dalhousie St, Suite210
Ottawa, Canada K1C7M9
PHONE. 613 627 1248