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Peanut Butter & Co. Becomes Title Sponsor of Philadelphia-based Cycling Team

(Logo: http://photos.prnewswire.com/prnh/20110222/NY52730LOGO)

In honor of the launch of the new sponsorship, Peanut Butter & Co. has donated 10 cases of its all natural peanut butter to Philabundance for their third annual Spread the Love Food Drive, which collects jars of peanut butter and jelly during the Valentine's Day season (February 1 through February 14). Philabundance, headquartered in Philadelphia, is dedicated to reducing hunger and food insecurity in the Delaware Valley.

Peanut Butter & Co. Human Zoom is planning a vigorous race calendar focused on competition in the Mid-Atlantic Region, including the Wilmington Grand Prix (Wilmington, DE), the Tour of Somerville (Somerville, NJ), the Iron Hill Twilight Criterium (West Chester, PA), and the Liberty Classic (Philadelphia, PA).

From 2010 through 2011 Peanut Butter & Co. was the title sponsor of the Team TWENTY12 women's pro team, owned by Nicola Cranmer and Olympic gold medalist Kristin Armstrong. That team is now sponsored by Exergy.

"Working with pro cyclists on a national level has been an incredible experience," said Lee Zalben, Founder & President of Peanut Butter & Co., who is from Philadelphia. "We're equally excited to be working with a regional team. In some ways, these athletes have to work even harder than the pros, since most of them are balancing careers, school, and families while pursuing their passion for sport and competition."

Human Zoom Bikes & Boards, the two-store sporting goods chain that is the other primary sponsor, has been working with the team since 1992.

We really enjoy supporting this team with technical, operational, and organizational support," says Mike Bufo, the owner of the Human Zoom stores. "We're excited at the visibility Peanut Butter & Co. will bring to the team."

Other sponsors include JL Velo, Canondale, Oakley, Sram, Bontrager, and Philadelphia Business Services.

You can follow the team's progress at:

Team website: www.PBCoRacing.com
Twitter: @PBCoRacing
Facebook: www.Facebook.com/PBCoRacing

About Peanut Butter & Co.

Peanut Butter & Co. began in 1998 as a sandwich shop in Greenwich Village, NYC and is one of the fastest growing natural/specialty food companies in the US. The Company's ten varieties of all-natural, flavored peanut butter are available in over 15,000 supermarkets and specialty retailers, and Dark Chocolate Dreams, the Company's chocolate flavored peanut butter is the #1 selling all-natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co.'s products are made exclusively from USA-grown peanuts. Find out more at www.ilovepeanutbutter.com and www.facebook.com/PeanutButterCo and www.twitter.com/PeanutButterCo.

About Human Zoom Bikes & Boards

With 15,000 square feet of combined retail space, Human Zoom Bikes & Boards operates two of the largest bicycle stores in the Philadelphia area. From families and kids, to BMX, competitive road, tri, and mountain biking, Human Zoom prides itself on providing "everything you need for the perfect ride." Human Zoom's stores are staffed by highly knowledgeable employees and their repair and maintenance services are second to none. Ardmore location: 47 West Lancaster Avenue, Ardmore, PA 19003; Manyunk location: 4159 Main Street, Philadelphia, PA 19127 Online: www.humanzoom.com

Contact: Maria Steinberg (212) 757-3130 ext. 103
maria.steinberg@ilovepeanutbutter.com

SOURCE Peanut Butter & Co.