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Oscar Feldenkreis of Perry Ellis International Joins MyMela's Board of Advisors

MyMela, the online global marketplace that showcases authentic accessories and home accent goods from India while supporting the artisans with an innovative Integrated Micro Advance Funding (IMAF) program, announced that Oscar Feldenkreis, Vice Chairman of the Board, President and Chief Operating Officer of Perry Ellis International, Inc., has joined MyMela's Board of Advisors. Feldenkreis brings more than 30 years of experience in the fashion industry to MyMela's consultative team.

Commenting on Feldenkreis' participation, Navroze Mehta, MyMela Founder and CEO, says, "Oscar brings immeasurable knowledge and insight to our Board of Advisors, and MyMela will greatly benefit from his expertise as we build our business and humanitarian platforms."

"I am excited to contribute to MyMela and support its mission to provide convenient and affordable access to the handicrafts of India, while empowering India's underserved artisan community through consumer engagement," says Mr. Feldenkreis.

In addition to being President and COO of Perry Ellis International, Inc., one of the world's leading companies in men's apparel, Mr. Feldenkreis is involved in numerous civic causes, including the Leadership Council of the Greater Miami Jewish Federation, Israel Bonds, the Kosher Food Bank and the United Way, and serves on the Board of Directors of the Adrienne Arsht Center for the Performing Arts. He is the recipient of honors including the National Human Relations award from the American Jewish Committee and the 2008 Entrepreneur of the Year Award from the University of Pennsylvania, Wharton School of Business. He is also a member of the Young Presidents Organization (YPO).

MyMela's Board of Advisors also includes David Clarke, Co-Founder and Managing Partner of interactive agency BGT Partners; Daniel Echavarría, Chairman of the Board of Directors of Fundación Corona, a philanthropic foundation that promotes social development and equity in Colombia; Marco Giberti, an entrepreneur among the 100 Most Influential Professionals by Trade Show Week magazine; Catherine Graham, Vice President of Logistics for Esprit, North America; Hans Hickler, CEO for the Asia Pacific region at Agility; Karen Jones, Chief Marketing Officer at Reliant Energy; Carol Schuster, global advertising, communications and marketing specialist; Jesse Stein, Founder and Non-Executive Chairman of Sports Memorabilia.com; and Jeff Wolpov, Chief Commercial Officer for Port Logistics Group, a leading provider of supply chain logistics solutions.

Under the guidance of its Board of Advisors, MyMela continues to evolve their online and retail marketplace and lending initiative by introducing new artisan groups and expanding its selection of jewelry, textiles, candles, picture frames, and other decorative accents for personal style and the home. To date, several artisan groups featured on MyMela have received loans from consumers. For more information, please visit www.MyMela.com.

About MyMela

MyMela is the first scalable global marketplace for authentic goods from India, offering support for India's artisans through a unique consumer micro-lending program, Integrated Micro-Advance Funding (IMAF). MyMela gives consumers around the globe access to India's fashion, accessories and home décor handicrafts, while the micro-advance business model also allows shoppers to invest in artisan groups, and in lieu of interest, collect credits that can be used towards a future purchase of MyMela products. The loans are used by artisan groups to purchase raw materials, train workers and make capital improvements, and are repaid at 0% interest. MyMela plans to endow 20% of its profits to various health, education, training, and other community improvement programs in India.