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Independent Research Firm Finds ExactTarget Has Potential to 'Redefine Interactive Campaign Management'

Based on a comprehensive evaluation of 11 providers of cross-channel campaign management technology, Forrester found ExactTarget to be the highest rated in Strategy and financials of all Strong Performers.

"Indiana-based ExactTarget continues to grow at a blistering pace, charting significant client and revenue growth...," wrote Robert Brosnan, author of "The Forrester Wave : Cross-Channel Campaign Management (CCCM), Q1 2012." "As growth has fueled research and development and acquisitions, it has extended its email messaging capabilities into interactive campaign management."

The "Forrester Wave : Cross-Channel Campaign Management (CCCM), Q1 2012" evaluated technology vendors against 81 criteria and found ExactTarget's Interactive Marketing Hub clients praised it for its "usability, performance and scalability...." The report also found ExactTarget's underlying infrastructure "presents the company with the potential to redefine interactive campaign management."

"We've brought an entirely new approach to cross-channel campaign management with the Interactive Marketing Hub by providing marketers a powerful yet easy to use solution to connect with consumers in real-time and drive interactions that fuel marketing success," said Scott Dorsey, ExactTarget co-founder and chief executive officer. "Unlike traditional campaign management providers, our SaaS platform enables marketers to seamlessly leverage our applications alongside best of breed partners to create engaging marketing and redefine cross-channel campaign management."

The news of ExactTarget's finish in the "The Forrester Wave : Cross-Channel Campaign Management (CCCM), Q1 2012" report follows Forrester naming ExactTarget a "consistent leader" in email marketing in "The Forrester Wave : Email Marketing Vendors, Q1 2012" report. The report gave the ExactTarget Interactive Marketing Hub perfect scores for its usability, triggered messaging capabilities, dynamic content, and ability to automate multichannel analytics. ExactTarget was one of only two providers that appeared in both reports.

To download insights from "The Forrester Wave : Cross-Channel Campaign Management (CCCM), Q1 2012" visit www.ExactTarget.com/crosschannel.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.

ExactTarget
Mitch Frazier, 317-275-5034