Published: February 01, 2012
Time Warner Cable Launches 'Enjoy Better' Brand Platform During Super Bowl Sunday
NEW YORK - (BUSINESS WIRE) - Time Warner Cable (NYSE: TWC) today announced the launch of a new brand
platform: 'Enjoy Better.' The platform kicks off February 5 with a Super
Bowl TV Ad aimed at promoting how Time Warner Cable's products and
services can make whatever you love, even better. The TV spot will be
seen across Time Warner Cable's footprint and features comedian Ricky
Gervais and actress Mary Louise Parker, among others. Brought to life by
director Noam Murro, the spot highlights the truly unique experience of
enjoying your favorite entertainment and communications technology even
better than before.
'Enjoy Better' is a brand platform that begins with teaser spots on
Saturday February 4th that will run through the ad's
appearance during the Super Bowl. In addition to the Super Bowl
commercial, Enjoy Better will feature online and social media placement
including on Time Warner Cable's YouTube channel, Time Warner Cable's
Facebook page, Timewarnercable.com and the company's blog, Untangled.
"The brand platform is designed to remind consumers of the role we play
in their lives; connecting them to the entertainment, information and
people that they love. For too long we've been focused on the features
we offer and price. With Enjoy Better, we're reminding folks that with
Time Warner Cable, we make enjoying the things that they love better,"
said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing
Officer at Time Warner Cable.
In addition to the new advertising, Time Warner Cable will launch the
Enjoy Winning Better Sweepstakes on their Facebook page on February 4.
One Grand Prize winner will receive a home entertainment system and a
year of Time Warner Cable Digital TV and Broadband Internet services.
Three First Prize winners will each receive $2,500 and five Second Prize
winners will each receive a $500 gift card. Entrants can enter through
February 29 and the winners will be announced on or about March 2.
Entrants can view the commercial on various platforms including Time
Warner Cable's YouTube channel, Time Warner Cable's Facebook page,
Timewarnercable.com and the company's blog, Untangled.
No Purchase Necessary. Void where prohibited. The Enjoy Winning Better
Sweepstakes presented by Time Warner Cable is open to legal U.S.
residents who reside in a serviceable area of Time Warner Cable in the
following states/areas: AL, AZ, CA, CO (only in Gunnison), GA, HI, ID,
IL, IN, KS, KY, ME, MA, MI, MO, NE, NH, NJ, NM, NY, NC, OH, PA, SC, TX,
VA, WA, WV, or WI, and are 18 years of age or older. Starts 10:01 a.m.
ET 2/4/12 & ends 11:59 p.m. ET 2/29/12. For the official rules and
complete details, visit facebook.com/timewarnercable.
Sponsored by Time Warner Cable Inc.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of
video, high-speed data and phone services in the United States,
connecting more than 14 million customers to entertainment, information
and each other. Time Warner Cable Business Class offers data, video and
phone services to businesses of all sizes, cell tower backhaul services
to wireless carriers, and through its NaviSite subsidiary,
enterprise-class hosting, managed application, messaging and cloud
services. Time Warner Cable Media, the advertising arm of Time Warner
Cable, offers national, regional and local companies innovative
advertising solutions. More information about the services of Time
Warner Cable is available at www.timewarnercable.com,
www.twcbc.com,
www.navisite.com,
and www.twcmedia.com.
Time Warner Cable
Alex Dudley, 212-364-8229
alex.dudley@twcable.com
Copyright © 2012, Business Wire, Inc., All rights reserved.
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