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New Content Marketing Platform and Process by Sales Engine International Helps B2B Marketers Produce Content for Integrated Marketing Efforts

"SalesEngine.TV is an efficient and cost-effective solution for B2B marketers who are feeling the huge strain of time and resources required to implement marketing automation and content marketing processes," said Paul Rafferty, Sales Engine International CEO.

"A big challenge for B2B marketers is that the most effective and credible information often lies with internal experts -- such as customer service staff with great stories, product managers and engineers with technical expertise, and executives with experience and thought leadership - who usually do not have the time to produce articles every few weeks," Rafferty continued. "This is a major failure point for many organizations. SalesEngine.TV makes it easy to tap into organizational subject matter experts and produce scores of pieces of quality content through a video marketing service that turns on-camera interviews into dozens of video clips, which are also repurposed into audio clips and multiple forms of print pieces through a transcription and strategic writing and editing process."

The SalesEngineTV process starts with a key word research to help clients identify what their prospects are searching for on the Internet. Then, the Sales Engine teams works with clients to identify their internal subject matter experts, develops a list of interview questions, and conducts a half-day Q&A sales video production process where the experts are interviewed on-camera.

"Video is indisputably the most effective medium to communicate a company's value proposition to the market. It's an essential marketing tool that personalizes and humanizes your story, and provides an authentic voice for your organization," said Mike Vannoy, Sales Engine International COO. "Most subject experts can commit to a few hours of video production, which is about the same amount of time that it would take them to write one or two articles, but the results are exponential. In about a week's turnaround time, we can edit, transcribe and repurpose the content to provide clients with enough video, audio and print material - articles, blog content, PDFs, landing pages, and more -- to complete an entire year's worth of editorial calendar content."

Sales Engine also hosts all of the content on SalesEngine.TV, optimizes it for search to support clients' inbound marketing efforts, and helps clients to seamlessly link the content to their company site.

"Not only does SalesEngine.TV feed the content marketing outbound engine, it also helps prospects to find you and keep them engaged throughout their entire sales journey," said Vannoy.

About Sales Engine International

Sales Engine International is a B2B integrated marketing and sales acceleration company that helps clients FIND, CONNECT with and ENGAGE their prospects. The company implements and relentlessly executes a sales acceleration engine on behalf of its clients. Its engine consists of world class marketing technology, award-winning creative services and the strategic direction of senior sales and marketing executives. Sales Engine was founded by three veteran sales executives who previously developed and implemented award-winning B2B sales and marketing programs as senior leaders at Fortune 500 and start-up companies. The company is headquartered in Washington, D.C. and has offices in New York and St. Louis. For more information, visit www.salesengineintl.com.

Sales Engine International
Mary Haugen, 612-201-0697
mary.haugen@salesengineintl.com