Published: February 01, 2012
Allianz Life Creative Services Department Caps Successful 2011 with Multiple Awards and Recognition
MINNEAPOLIS - (BUSINESS WIRE) - Allianz Life Insurance Company of North America (Allianz
Life) today announced its in-house Creative Services Department won
multiple awards and recognition from industry associations in 2011,
including the Insurance and Financial Communicators Association (IFCA),
Graphic Design USA and the Printing Industry of Minnesota. Winners for
each competition were selected from thousands of entries and represent
excellence in a number of categories, including concept, writing, art
direction, effectiveness, creativity and overall quality.
"The Creative Services Department at Allianz Life is truly best in
class. Over the past few years, we've consistently raised the bar on
both the quantity and quality of our materials," said Amanda Brinkman,
vice president of Creative Services for Allianz Life. "Receiving this
recognition from our peers in the industry for our work in 2011 is
extremely gratifying and serves as inspiration to achieve even greater
things this year."
The Allianz Life Creative Services Department received the following
awards and recognition in 2011:
The Insurance and Financial Communications Association (IFCA) annual
awards competition - Association members throughout the United
States and Canada evaluated thousands of entries based on five criteria:
concept; writing, art direction, overall execution and effectiveness.
Allianz Life was recognized with:
-
Best of Show - For Allianz branding of the home office and the Allianz
recruitment brochure
-
Award of Excellence - For the Allianz trade ad: "Two lanes, One
destination" and the Allianz airport advertising display
-
Honorable Mention - For the Questar Capital 2011 Calendar and the
Retirement ProSM launch kit
The 2011 Graphic Design USA, American Inhouse Design Awards -
Designers are evaluated for creativity, the special challenges they
face, and their contributions to their businesses and institutions. The
competition features 400 winning pieces from more than 4,000 entries
submitted. Allianz Life was recognized for:
-
The Retirement Pro variability annuity launch kit
-
Questar Capital 2011 Calendar
-
Questar Focus Forum collateral
-
Allianz Life talent acquisition, recruitment brochure
The Printing Industry of Minnesota Star of Excellence Awards -
John Roberts Printing entered the Retirement Pro launch kit on behalf of
Allianz Life. This is the largest print competition in Minnesota and
North Dakota. Allianz Life was recognized with:
-
The People's Choice Award for printing excellence across all entries:
The Retirement Pro launch kit was selected from all Best of Category
winners.
-
The President's Award for print excellence in media kits for the
Retirement Pro launch kit.
-
Best of Class for print excellence in media kits for the Retirement
Pro launch kit.
-
Certificate of Merit for print excellence in calendars for the Questar
Capital 2011 Calendar.
The Allianz Life Creative Services Department is responsible for the
brand, advertising, media and creative approach for all marketing
materials. The Department consists of project leaders, art directors,
copywriters, print producers and a variety of specialists in the
creative field. The 60-person team creates all of the marketing
materials that support financial professionals in the sales process.
They also create all of the communications pieces for the Meetings and
Events and Internal Communications groups, and much of the internal
signage and messaging that reinforces the brand.
About Allianz Life Insurance Company of North
America
Allianz
Life Insurance Company of North America has been keeping its
promises since 1896. Today, it carries on that tradition, helping
Americans achieve their retirement income and protection goals with a
variety of annuities and life insurance products. As a leading provider
of fixed index annuities, Allianz Life is part of Allianz SE, a global
leader in the financial services industry with 150,000 employees
worldwide. More than 75 million private and corporate customers rely on
Allianz knowledge, global reach, and capital strength to help them make
the most of financial opportunities.
Allianz Life Insurance Company of North America offers insurance and
annuities in all states except New York. In New York, products are
issued by Allianz Life Insurance Company of New York, New York, NY.

Allianz Life Insurance Company of North America
Media
Contact:
Sara Thurin Rollin, 763-765-6703
sarathurin.rollin@allianzlife.com
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