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Samsung Launching Revolutionary Galaxy Note Super Phone with 90-Second Super Bowl Commercial

"During the past six months we've launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace," said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. "The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before."

The game changing Galaxy Note required a launch platform just as significant, which is why Samsung chose the largest event in North America to unveil this product - Super Bowl XLVI.

Samsung handpicked Bobby Farrelly to direct his first ever TV commercial. Farrelly, along with his brother, Peter, created the famous comedy films There's Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch.

Another Super Bowl commercial first is Samsung using footage shot by the Galaxy Note's HD-quality video camera in the ad. Samsung is also one of the advertisers in the inaugural livestream of the Super Bowl broadcast.

The Galaxy Note ad will air during the 4^th quarter of Super Bowl XLVI on February 5^th.

An extensive digital and social campaign will accompany the ad release with Samsung Mobile US Facebook and Twitter followers gaining exclusive access to content and giveaways.

The Samsung Galaxy Note will be available for pre-order starting February 5^th and go on sale at AT&T and Best Buy Stores nationwide on February 19^th.

Key Product Features of the Samsung Galaxy Note include:

• Integrated S Pen Solution
• 5.3" HD Super AMOLED Screen (1280x800)
• Smartphone Portability with the Power of a Tablet
• Samsung Approved for Enterprise (SAFE )
• 1.5GHz Dual-core Processor
• Android 2.3, Gingerbread + TouchWiz
• Kies Air
• AllShare
• Social Hub
• Media Hub HD
• Enabled for 4G LTE
• 8.0 Megapixel Rear-facing Camera with LED Flash
• 2.0 Megapixel Front-facing Camera
• 1080p HD (30fps) Video Recording
• 2500mAh Battery
• eReader Capabilities
• Enabled for Video Chat
• 16GB Internal Memory
• Expandable Memory up to 32GB
• Swype
• AT&T Navigator
• Bluetooth Technology

¹ Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q3 2011 U.S. Market Share Handset Shipments Reports.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

MWW Group for Samsung Mobile
Ashley Lane, 214-414-3325
alane@mww.com