Published: January 31, 2012
RedPrairie Merchandise Management and Direct Commerce now Available Through the Cloud
ATLANTA - (BUSINESS WIRE) - RedPrairie
Corporation, a global supply chain and retail technology provider,
announced today that its Merchandise
Management and Direct
Commerce applications are now available as on-demand, hosted
offerings through the cloud. The introduction of cloud-based versions of
Merchandise Management and Direct Commerce is part of RedPrairie's
overall cloud platform strategy of making access to its cost-saving,
efficiency-improving solutions easier and more affordable for small and
medium businesses (SMBs).
"Merchandise Management and Direct Commerce have proven their value to
large enterprises over the last decade," said Tom Kozenski, vice
president, Product Marketing at RedPrairie. "But the upfront cost of
servers, infrastructure and licensing has traditionally made it
cost-prohibitive for SMBs to gain that same value. By offering hosted,
cloud-based versions of these solutions, we are able to replace the huge
up-front investment with a subscription-based model that allows SMBs to
realize the return on investment from their RedPrairie solutions more
quickly."
While the cloud-based solutions make sense for any SMB, they are
particularly valuable for retailers with seasonal businesses. With an
on-premise solution, retailers must build up their computing capacity to
handle peak periods during the height of their busy season or risk
customer dissatisfaction. That means at off-peak times of the year, they
have excess computing capacity sitting idle for which they are still
paying.
With RedPrairie's on-demand offerings, retailers can turn the volume up
and down as needed, only paying for the capacity they are using at that
time. They can also greatly reduce their maintenance costs, since all
the hardware is managed by RedPrairie in its hosting facilities,
allowing RedPrairie customers' IT resources to be devoted to more
value-added projects. Additionally, moving to RedPrairie's hosted model
ensures SMBs that the desired levels of disaster recovery and downtime
prevention provisions are in place.
Each of the new on-demand solutions solves current market needs.
RedPrairie Merchandise Management helps big-ticket retailers such as
furniture and large appliance stores optimize core business operations,
including merchandising, inventory management, customer service,
warehouse management, point of sale and more. By leveraging RedPrairie
Merchandise Management, RedPrairie customers are able to make more
informed decisions to optimize inventory, employee productivity, and
vendor relationships, while improving customer relationships and margins.
RedPrairie Direct Commerce seamlessly integrates all buyer and
transaction data for retailers to deliver a 360-degree view of the
customer. Whether a buyer shops online, in store, through a call center,
or via a mobile device, RedPrairie Direct Commerce enables more
personal and relevant interactions through a high-volume suite of
business applications including e-commerce, order management, order
fulfillment, call center, customer service and payment processing.
Buyers enjoy an unparalleled shopping experience, consistent and
proactive communications, real-time order status, and the flexibility to
do business when and how they choose.
"In today's fast-paced environment, retailers of every size need
first-class technology to keep up with customer demands and
expectations," Kozenski said. "Our hosted, on-demand platform removes a
major barrier to entry for this technology, while taking advantage of
RedPrairie's proven retail expertise, helping them keep their commerce
in motion."
RedPrairie's all-channel commerce, enterprise workforce management,
warehouse management and transportation management solutions are all
available in an on-demand, hosted model. For more information on
RedPrairie's solutions visit www.redprairie.com/solutions-industries.
About RedPrairie
For more than 35 years, RedPrairie's best-of-breed supply chain,
workforce, and all-channel retail solutions have put commerce in motion
for the world's leading companies. Installed in over 60,000 customer
sites across more than 50 countries, RedPrairie solutions adapt to help
ensure visibility and collaboration between manufacturers, distributors,
retailers, and consumers. RedPrairie is prepared to meet its customers'
current and future demands with multiple delivery options, flexible
architecture, and 24/7 technical and customer support. For a world in
motion, RedPrairie is commerce in motion.
To learn more about how RedPrairie solutions can optimize your
inventory, improve employee productivity, or increase sales, visit
RedPrairie.com or email info@redprairie.com.
RedPrairie is a registered trademark of RedPrairie Corporation. (c) 2012
RedPrairie Corporation. All Rights Reserved. Other product and service
names mentioned herein are the trademarks of their respective owners.

RedPrairie Corporation
Public Relations Contacts:
North
America
Michelle Gullia, 678-639-5253
Michelle.Gullia@RedPrairie.com
or
EMEA
Patrick
Hamilton, +44 1494 486 837
Patrick.Hamilton@RedPrairie.com
or
Asia
Pacific
Fauziah Osman, +65 6521 9554
Fauziah.Osman@RedPrairie.com
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