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Jamba Juice Expands Presence into Twenty-Sixth State with Store Opening in Kentucky

"I am thrilled to be in Lexington to welcome fans and celebrate the opening of our first Jamba Juice store in Kentucky," said James D. White, chairman, president, and CEO, Jamba Juice Company. "I have been associated with Don Marquess for over 20 years and he is an exceptional business manager. This store represents the first of seven Jamba stores he and his partners at the Speaquess Group plan to open over the next six years."

Jamba Juice has been inspiring and simplifying healthy living since it opened its first California store in 1990. Jamba offers a portfolio of on-the-go, better-for-you menu offerings that are made from quality ingredients, taste great, and contain 0g trans fat, no high fructose corn syrup, no artificial flavors, and no artificial preservatives.

"We are excited to bring Jamba Juice, a brand associated with the a 'healthy, active lifestyle' to fans here in Lexington," said Don and Emmy Marquess, owner/operators of Jamba Juice in Lexington, Kentucky. "We started the blenders whirling officially today and now local fans and visitors are able to enjoy one of our more than 30 made-to-order whole fruit smoothies, including Jamba's latest innovation in their smoothie line-up-the Fit'n Fruitful with Weight Burner Boost smoothie in three flavors, which can serve as a meal substitute or support weight management goals while providing balanced nutrition for busy consumers on-the-go."

The Lexington Jamba Juice store will also serve fresh squeezed orange and carrot juices, wheatgrass, hot blended beverages, Jamba's delicious slow-cooked oatmeal made with organic steel cut oats, and a variety of tasty baked goods and snacks which go great as a snack between meals especially when paired with a Jamba beverage.

Jamba will be located conveniently at:

Center Court
535 South Upper Street
Lexington, KY 40508
(858) 243-0361

The store will be open Monday-Friday, 7:00 a.m. to 9:00 p.m., Saturdays from 8:00 a.m. to 9:00 p.m. and Sundays from 10:00 a.m. to 7:00 p.m. to enable fans coming or going a convenient option to pick up a nutritious and delicious menu offering. Students on campus at the University of Kentucky (UK) will also be able to use their UK Plus Accounts at the store.

This is the first Jamba Juice store for local Lexington entrepreneurs and franchisees, Emmy & Don Marquess and Mary & John Speaker. The team plans to open a second store at the Fayette Mall in the spring and has plans to open a minimum of seven Jamba Juice stores not only in Kentucky, but also Southern Indiana and Southern Ohio.

About the Speaquess Group, LLC

Founded in 2011, the principals of The Speaquess Group, LLC, have over 100 years of experience in retail sales and store operations. Their investment in Jamba Juice represents an opportunity to bring a nationally recognized health and wellness brand to their local community, friends, and family and further the mission to inspire and simplify healthy living.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices, hot coffee and teas, slow cooked hot oatmeal made with organic steel cut oats, Fit'n Fruitful smoothies with Weight Burner Boost , fruit and veggie smoothies, Whirl'ns Frozen Yogurt, breakfast wraps, salads, sandwiches, California Flatbreads and a variety of baked goods and snacks. As of January 3, 2012, there were 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, at January 3, 2012 there were 19 international stores. Fans can find out more about Jamba's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.jambajuice.com, becoming a Jamba Insider, joining Jamba's Facebook fan page at www.facebook.com/jambajuice, on Twitter at twitter@jambajuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook" , "believes" , "expects" , "appears" , "may" , "will" , "should" , "anticipates" , or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

For Jamba Juice in Lexington, KY:
The Speaquess Group, LLC
859-523-1305
info@speaquess.com
or
For Jamba Juice Company
PR Hotline
510-596-0100 X7