Published: January 27, 2012
I Love Velvet Mobile Payment Granted EMV2 Certification
NEW YORK - (BUSINESS WIRE) - At the close of the biggest retail trade show (NRF) last week, I
Love Velvet, the innovative mobile payment solution provider,
announced that it reached the second level of EMV
certification--EMV2--which authorizes PIN and integrated chip (IC)
payments from debit, credit and smart cards around the world. In
addition to finalizing and customizing point-of-sales operations for
Nespresso and Verizon Wireless this month, I Love Velvet continues to
draw attention from and attract new retailer clients from around the
world who are looking to enhance the shopping experience for their
customers.
"Our mobile point-of-sales payment system, I Love Velvet, is now fully
operational in every country around the world, and is positioned to be a
top tier innovator and leader in the mobility marketplace," explained
Patrick Bouaziz, Chief Visionary Officer of I Love Velvet. "In Japan,
although they do not use IC payment, they expect this level of
certification."
For transactions in America, PIN entry data is the norm using a magnetic
strip and more recently, by the contactless method. In Europe, card
holders use IC, which is a chip embedded in the card that holds all the
card holder's highly securitized information and data.
I Love Velvet is the third largest mobile payment software and hardware
provider in the global marketplace, behind Ingenico and Vodafone. Since
I Love Velvet started in 2010, sales have increased 100% and the
forecast is for exponential growth in 2012.
I Love Velvet's customers in the payment sector include Bank of America
(merchant division), Moneris Canada, Heartland Payment Systems, Zetes
Nederland and TSYS. With clients in hospitality, telecommunications,
health care, fashion as well as travel, I Love Velvet's main office is
in Manhattan's SoHo, with satellite offices in France, Hong Kong, Italy,
England, Bulgaria and Israel.

Kellogg & Partners
Isabelle Kellogg, +917-361-2866
Isabelle@ikellogg.com
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